8 Online Advertising Tips and Marketing Tricks to Try in 2022

June 28, 2022  /  

Change is the only constant thing in the marketing world. Trends, technology, and tactics can change from one season to another. As a business owner, you should keep up with the changes to gain a competitive advantage.

The popularity of digital marketing has become noteworthy since COVID-19 rocked the world. Online users worldwide went up from 4.6 billion in 2020 to 5 billion in 2022, which prompted entrepreneurs to upgrade their business strategies. For instance, many started to promote their products or services using the Internet and other social media channels.

Why Invest In Digital Marketing?

The number of online users keeps increasing every year. It’s no surprise that the digital ad market has also seen tremendous growth over the past year. Marketing in social media alone accounted for 91.9% of marketers in 2021 and 92.1% in 2022 in American companies with over 100 employees. Digital marketing spending in the country also totaled $211.20 billion in 2021 and is expected to hit $239.89 billion in 2022. Here are some reasons to join the digital marketing craze too:

  • It increases target reach. Ads are intended to attract attention, arouse interest, create a desire to make a purchase, and induce action. Failure to achieve these objectives can waste your business’s money, time, and effort. Wrong targeting is one of the leading causes of waste in advertising and marketing. Digital platforms like Google Ads can help address the problem by using algorithms to analyze consumers’ interests and purchasing behaviors. You can use the collected data to customize your ads and ensure they reach the correct target audience.
  • It improves brand awareness. More than 80% of marketers in America have experienced increased brand awareness due to using one or more digital marketing channels. Brand awareness is crucial for business success. According to a 2016 study, it is a huge deciding factor in why consumers buy a product or service.
  • It creates meaningful customer engagement. One way to retain old customers and attract new ones is by keeping them engaged. A research article from the Journal of Retailing and Consumer Services reveals that customer engagement positively impacts customer satisfaction and loyalty, leading to sales growth, superior competitive advantage, and profitability. Digital marketing provides direct and meaningful communication between you and your customers. It enables your customers to express their experiences with your products or services. At the same time, it also allows you to hear their thoughts and respond accordingly.
  • It generates high ROI. The cost of digital marketing can range from $80 to $200 per hour or about $2,000 per month for an average service. The figures seem big, but you get more than you give. For example, a pay-per-click (PPC) ad returns $2 for every $1 spent.

How Do You Make Your Digital Marketing Strategy Successful?

Photo by Macrovector from Freepik

According to the 2020 book Digital Marketing Planning, the leading reason digital marketing strategies fail is that stakeholders do not plan well. Many companies copy methods that work for others without knowing how they function. 

Here are eight important things to observe when working out a digital marketing strategy:

1. Know Your Target Audience

Audience research is a critical first step for any entity trying to build a presence. It is about specifying the people who may be willing and able to buy your products and services. This research includes understanding consumer behavior, buying patterns, and online habits. 

Understanding your target audience helps determine the best marketing programs to employ in certain situations. Often, an aggressive marketing approach could be more effective for younger buyers. In contrast, a more gradual and in-depth approach could make the most appeal to more mature consumers.

If you do not have a clear target audience, your marketing strategies will have no direction.

2. Customize Your Google Ads Campaigns

Running Google Ads campaigns can do wonders for any digital marketing strategy. However, signing up to this advertising platform does not automatically mean more leads and conversions from the Internet. Stakeholders should educate themselves and carefully pick options that work for their business models, products, size, location, and other crucial considerations.

Another integral feature of Google Ads is its customizability. Many users do not realize that they can adjust the range of the ads and filter the people who may receive them.

Constantly adjust Google Ads according to your needs because the default settings are not for everyone. Users should tweak every possible aspect to fulfill intended goals.

3. Put A Lot Of Effort Into Web Design

In today’s age, shopping mostly happens on web pages. When your web pages look bad, difficult to use, and slow, your chances of digital marketing success will be low.

Web designing takes time, money, and effort. Without a doubt, it is an investment. Nonetheless, when your intended audience enjoys your website and its features, they will have more tendency to buy your products and services.

Humans are visual beings. Before you can convince them to buy or try something, they should experience visual satisfaction. Entice them with well-structured and engaging web pages that evoke the personality of your brand or products.

4. Craft Compelling Content

After knowing your audience and taking advantage of available Internet tools, the next most important thing in digital marketing is creating content that speaks to your target market. What you present should not only look cool or beautiful; it should also be compelling.

Content pieces, such as blogs, videos, and infographics, should encourage the audience to purchase your products and services or, at the very least, lead traffic to your digital hubs.

Be intentional with your content. Do not just post to add content to your digital platforms. Everything you release should be relevant to your business and target audience. For example, if you are in the business of importation, writing blogs like “10 Tips On Importing Alibaba Wholesale Products from China” would engage your potential customers.

5. Leverage Social Media

Did you know that 93% of digital marketers worldwide use social media? There is no reason for yours not to! Social media outlets are extensions of your physical stores. They can host information about your company, products, and services while enticing a specific set of consumers to purchase.

Today, social media outlets have evolved into e-commerce platforms. More than sharing personal experiences, social media now has features that make online purchasing easier. Social media giants, such as Facebook and Instagram, consistently upgrade their interfaces so product links can seamlessly blend into profile pages. 

6. Display Reviews And Testimonials

The importance of customer feedback cannot be overstated. Sure, you know better than anyone about your products or services. However, your opinion may matter little to consumers as they might view it as self-serving. Consumers want proof that you are the real deal. The best source you can use is feedback from your previous buyers.

Online shoppers in the United States expect an average of 112 reviews when looking at a product online. The majority of them also read reviews before making a purchase. Even bad reviews can generate conversion leads!

7. Optimize Your Web Content For SEO

Having a website is a great marketing tool. You can write blogs that add value to customers and prompt them to buy your products or services. However, blogs on your website are only influential if customers can find them. The best way to do so is to invest in SEO.

SEO works by incorporating keywords related to your offerings. Users who search for your keywords in Google and other search engines are directed to your website. Ideally, your blogs should belong to the top three positions on the first page of results. As such, make sure that you choose your keywords wisely. Opt for the most searched by your target audience and those commonly used by your competitors.

8. Launch PPC Ad Campaigns

PPC advertising shares a similar goal with SEO: to get your content in front of users through Google. The difference between the two is the money involved in the latter. More specifically, you pay Google to display your ads at the top of its search results page.

Why should you launch a PPC ad campaign when you can just settle for SEO? True, SEO may be an effective marketing tool. Even so, it can be challenging to compete with established businesses.

Do not worry about the cost. Google Ads is one of the paid ad channels with the highest reported ROI rate. As mentioned, you get $2 for every $1 spent on a PPC ad—that is a 100% ROI!

Final Thoughts

Choosing the most suitable online advertising tips and marketing tricks for your business can feel overwhelming. You can start by researching more about your target audience and employing low-cost options that you can do in-house, such as SEO and social media. If you have the budget, you can make upgrades and invest in PPC ads.

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