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5 Modern Communication Tools For Startups

May 31, 2022  /  ,
5 Modern Communication Tools For Startups

Technology has changed the way we communicate. 

With the rise of "anywhere workers" and globalization, it is vital for the modern workplace to use business communication solutions to boost productivity, efficiency, cooperation, and team culture.

There’s no doubt, that the digital workplace has broken down communication boundaries.

By intelligently combining technologies that many businesses already use, it transforms the employee experience into one that promotes efficiency, growth, and creativity.

However, the key to success is implementing a digital workplace strategy, which must be capable of generating meaningful transformation throughout the organization.

Here are the top five business communication tools that would be tremendously useful for improving your business’s efficiency:

1. Intranet/Social Intranet

An intranet is a secure network that may be accessed by any authorized user within a company. 

It is utilized to promote internal collaboration and communication and provide quick access to information. 

Content management systems are commonly used to create modern intranets since they are easier to administer for non-technical workers.

An intranet solution will result in a more flexible workforce and ensure that all employees work toward the same goals in this age of bring-your-own-device (BYOD) and telecommuting.

Intranets make it simple to disseminate company news and create an information-rich environment that can be accessed anywhere and on any device. 

As a result, it's an excellent platform for establishing a healthy culture among a diversified workforce.

Intranets take this a step further by allowing employees in various places to communicate with one another. Staff may keep each other up to date on their own news fast and conveniently. 

They can send the news to individual colleagues in a given location or specialty area, and colleagues can interact with the information and provide real-time feedback.

2. Social Networking Sites

A social network is an online community of individuals or organizations that convey shared interests. 

Users with similar interests can share content and engage online through various platforms. 

Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other major social networking sites are just a few examples.

Companies, celebrities, politicians, and interests such as travel, home decor, cuisine, and exercise, to name a few, all have online social networks. 

Many businesses use social media as part of their marketing strategy. 

Social media marketing is a cost-effective technique to reach targeted customer segments.

It takes consistent effort and participation over time to be effective. 

Companies make the mistake of getting in and often publishing at first but then abandoning the effort after a short time.

It's preferable to start according to their comfort. It can be once a month, a week, or a day. 

You can always do more if you realize you have additional content to post.

A word of caution about using the internet for social networking: once you put something out there, it's challenging to take it back, so be cautious. 

3. VOIP phone service

VoIP (Voice over Internet Protocol) is a technology that allows you to make calls via the internet rather than over a traditional phone line. 

Users use an app on their internet-connected desktop or mobile device to access business VoIP phone services hosted online. 

When you place a phone call with VoIP, the app transmits a signal to the VoIP servers, relaying the signal to the call recipient. 

The procedure is the same when you wish to transfer a call or put a caller on hold.

A VoIP service is beneficial to businesses of all sizes. VoIP eliminates the need to purchase any hardware or equipment, and it's simple to update. You may quickly add new phone numbers, adjust call routing and setup, and add or delete agents, among other things.

When analyzing a business investment, the most important question is, "What's in it for me?" The answer is quite a bit when it comes to VoIP service providers.

Here are just a few of the many advantages VoIP services can give to your company:

  • Get started fast with phone support: With VoIP service, you can use your existing equipment unless you want to upgrade or add new equipment. Once you've chosen a VoIP provider, choose a phone number, add users, and start to deal with your client.
  • Run your telecommunications from anywhere: Many organizations use VoIP service to run their call centers completely remotely. VoIP is flexible enough to accommodate on-site and hybrid workforce setups. And since most business VoIP services come with a mobile app, your employees can use your phone system on their mobile devices too.
  • Easy, quick, and affordable to adapt to a changing business: Business VoIP services aren't hardware-dependent. You can upgrade your plan to access more sophisticated features at any time. It's easy and quick to make changes to your phone system on-demand. Your new agent can make calls from any internet-connected device.

4. Internal Blogs

A company-wide blog is also a viable alternative. 

This is something that neither your consumers nor your competitors will have access to.

The internal blog is a platform where staff may quickly and casually express their thoughts and expertise to address their customer's pain points. The following are some of the benefits of an internal blog:

  • Emphasizing and broadcasting an employee's mastery on a specific topic or sector of the company
  • Creating a permanent repository of knowledge base articles, facts, and expertise that can be explored. 
  • It encourages free dialogue and collaboration among employees. 
  • It brings employees from different departments together.
  • It keeps employees informed about crucial company news and changes.
  • It's a wonderful medium to address your customer's pain point and provide a solution.

5. Online Collaboration Tools

When working online within the organization, partners, vendors, and customers, the world will be at your fingertips. 

You can use your mobile for everything from texting to group chats, video conferencing, file sharing, document collaboration, learning, etc. 

Google Workspace offers a suite of products that enable online collaboration. Using Google Docs, you can create a document and make changes in real-time and simultaneously by numerous persons in different places (or all in the same conference room). 

For example, Google Sheets, Google Slides, and Google Drive all work in the same way. You can generate and manage your documents in a filing system that you can own or share with a group. 

Google Calendar has become a popular tool for keeping track of your own schedule and scheduling meetings with members of various organizations or corporations.


It can be difficult to communicate effectively amongst employees who work in different locations and times, but it is possible.

All you have to do now is begin researching the various technologies available and determining which is best for your company. Remember that you don't have to limit yourself to just one tool.

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