Building a social media following is just part of building a brand. The challenging part is turning your followers into clients. You want to learn more about your audience to help them purchase your products to create a long-lasting business. Here are some tips to help you turn your followers into clients.
Know Your Audience
If you're creating an online learning program, maybe an academic tutoring tool can help you make it easier to cater to your students. Before selling items to your followers, make sure you know your target. Do you have a younger audience?
Maybe you need to create products that they can click through your social media pages. You might have a middle-aged audience that prefers email lists and a website. Think about what you offer before you begin to monetize everything.
When you find out the posts that get the most views and comments, you can start to analyze the concepts that work and the ones to put on the back burner. Get feedback from your audience by doing polls, asking questions, creating trendy hashtags, and other ways to interact with the people.
You can start turning your followers into customers to help you grow your business.
Be More Productive
One of the best ways to get more clientele is to be more active. Maybe you have a growing social audience. Whether you post quick content on your Instagram page to make it shareable across different platforms or create a quality YouTube video, you want to increase the output.
It can be a hassle trying to post everything when maintaining a business. Look for apps or programs that help you automate posts on social media. Realize that having a global following means that some people won't see the bulk of your posts.
When you have automated posts on your social media, it'll allow you to cover more ground. You'll see the interactions grow and find what demographics respond at specific times. You don't have time to dedicate many hours to your social media page.
Find ways to streamline the process, so you take 20-30 minute intervals. This way, you can have better time management to do daily social media posts, work on your website, and speak to your audience at your convenience.
Also, using a tool to help you create fresh content can keep your posts from becoming stagnant. You don't want to have the same three posts every week. It'll drive your audience crazy and make it feel like your spamming them to get a sale.
Research Your Competitors
Knowing your competitors can help you find out how they stay strong in your niche. Maybe they have a specific way of creating to get more organic traffic.
Maybe they have rich backgrounds and infographics that are eye-catching. You can learn to incorporate some of what they do into your strategy. See how they structure their blogs by writing and outlining them on their website.
If you notice they lack video content, this could be an area where you fill in the gap. Maybe your competitors don't post any behind-the-scenes footage. Also, they may not engage with their audience via live chat.
This type of social interaction may be an area you excel. You can use that to your advantage to do the things they avoid. When you fulfill a specific need, it can help you gain traction over your rivals. Use any strategy to your advantage to help separate yourself from the pack.
Reward Your Followers
When you see that you've built a loyal following, it's not a bad idea to reward them for supporting your brand. Create a contest with the 1st, 2nd, and 3rd place winners receiving something extravagant.
You can make it a thing where they have to post your social tag and get more people to follow you. Not only does it get people involved, but you can get more eyes to what you offer. The people that give you the most traction will get rewarded something like a nice cash prize or maybe a trip to a destination of their choice.
Also, you want to thank them for their loyalty. It shows you care about your clients, not just the monetary gain.
Catering to your social media following will help you create loyal clients.
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007.