The internet has become a powerful tool when it comes to how we do business in the modern age. In fact, it wouldn't be inaccurate to say that eCommerce has been one of the most important innovations for businesses.
This is evident when you look at the massive sales numbers, with consumers on the web spending a record-breaking $9 billion on products from various online stores during the last Black Friday sale. This is why it's in your best interest as business owners to expand into the digital space and get into eCommerce.
Now, this could be quite daunting especially if you don't have any prior experience in eCommerce. Luckily, there is a way around this. Given its popularity, there are many service providers that can help you build your eCommerce website from the ground up.
However, there are quite a bit of eCommerce website builders to choose from. To help you out, we've put together a list of the best website builders, along with a breakdown of their pros, cons, and pricing options.
Depending on your business, you might need different features from your eCommerce website builder. We've listed the pros and cons of the best eCommerce website builders to help you make an informed decision on which one to use.
WooCommerce is an open-source plugin that lets you add an online store to any WordPress site. With that being said, WooCommerce is best suited for stores and small businesses that want to get a store on to their already existing site.
WooCommerce's seamless integration with WordPress is its biggest strength. This allows anyone with a website to establish an eCommerce business. WordPress also provides a slew of options when it comes to the design of your site.
Another advantage of using WooComerce is the lack of a setup charge and monthly fees on transactions made with WooCommerce Payments. This lets you maximize profits from all of the sales made on your site.
Unlike other eCommerce builders, it may feel rather bare. While many of their eCommerce builder features are free, you will have to pay to make use of certain plugins that help you get the most out of your eCommerce websites.
The use of WooCommerce is free, which makes it a great option for small business owners that want to venture into creating their first online store.
Wix is one of the better options for people that are new to eCommerce website building. Its straightforward approach to website building makes it the perfect choice for a beginner.
As stated above, ease of use is Wix's biggest selling point. Wix allows any business owner to create an entire website and online store via its drag-and-drop functionality, allowing users to customize their site without the stress associated with making a website.
Wix also prioritizes SEO, as it allows you to edit the meta descriptions, image alt tags, and page URLs in order to bring more people to your online store. While this may seem trivial, things like this could go a long way in terms of boosting your overall sales.
Wix also provides users with web-hosting services, which means everything you need to create an online store will all be in one place if you opt to go for this eCommerce site builder.
Given how easy it is to customize your website on Wix, a surprising downside is that you won't be able to change the template used for your store once it goes live. This makes it rather weak from a design flexibility standpoint and should be something you keep in mind when using this store builder.
Wix offers a free trial for people who want to see if their services are right for them. Here are their payment plans:
Shopify is one of the best and most popular eCommerce website builders available today. Since its launch in 2004, Shopify has helped over 1 million stores from all over the globe to sell their products and services online.
Shopify gives users access to a slew of different templates that can accommodate different types of stores, regardless of size or industry. Aside from being practical, the templates are also aesthetically pleasing and should make shopping a positive experience for your customers.
Shopify also provides store owners with marketing tools that, when paired with their comprehensive customer analytics, can drive up the traffic on your site.
While Shopify's templates make it more convenient to create an online store, they can be rather limiting. This is especially true if you have a specific look that you want for your eCommerce store.
Shopify has four payment plans, with the option of opting for a free trial so that you can explore their eCommerce features:
Squarespace is another beginner-friendly website builder. With Squarespace, website builders can choose from a multitude of different themes to help enhance the look of their eCommerce stores.
Squarespace's biggest strength lies in its ability to make use of social media as a tool to market the store. The site builder will be able to link photos of products to your store, allowing your customers to access your products directly from the photos.
The main drawback that comes with using Squarespace is the limited payment options. Your eCommerce store can only accept payments via Paypal, Apple Pay, Stripe, and credit or debit cards. While this covers all the common payment methods, it could turn some customers away.
This will depend on the eCommerce website builder you choose to go with. You'll have plenty of options if you're looking to minimize costs, as some online store builders let you use their service for free.
Wix and WooCommerce offer free website building services. Do note that some of the features will be reserved for paying users. Wix includes ads on your website if you use their services to build a site for free, but their free plan does not include the usage of your own domain name.
Best overall can be rather subjective, as all of the store builders have their unique strengths and weaknesses. The best website is the one that best meets the needs of your business.
One thing to consider here is scale. Some eCommerce website builders are better suited for small businesses, while others are built to accommodate businesses with a larger customer base.
Again, this will depend on what you're looking for in an eCommerce website. Some website builders offer a straightforward approach to eCommerce while others allow for more features. Choose the one that makes the most sense for your business.
We hope that this helped you in your search in finding the best eCommerce website builder. If you want to find more information on this or if you're looking for other valuable information that you'll need to thrive in this industry, let us help you and contact PageKits today!