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eCommerce Platforms for Large Companies

Statistics show that the global eCommerce market is at an all-time high of $4.28 trillion. So if you’ve been planning to start selling online, whether it’s building your own global brand or running multiple dropshipping stores, now’s the best time to do so.

The rise of easy-to-use eCommerce platforms and builders allows even newbies with no coding experience to create a live website in a matter of hours. Gone are the days where you had to shell out thousands of dollars for web development. Users now have dozens of website builders to choose from, and some of the best options include:

Best Overall Option: WooCommerce 

WooCommerce is the best eCommerce platform for large companies with multiple product listings. Since WooCommerce is a WordPress plugin, it also carries a wide range of plugins. You can automate processes such as sending prospect emails, payment processing, and social media marketing.

Plus, it works with existing WordPress sites. Considering how WordPress powers more than 40% of all live sites on the internet today, this feature is convenient.

Key Features:

  • Extensive collection of plugins
  • One-click checkout available
  • WordPress compatible
  • Multiple service providers available

Best for Fast Web Development: Shopify

Shopify is known in the industry for its simple builder. It features a simple drag-and-drop editor equipped with multiple preset page templates to choose from. 

This platform is ideal for drop shippers or single-product store owners who are focused on operating multiple shops. A newbie can easily build at least three Shopify shops in a day. Plus, the sites are easy to manage, and you can update your listing at any time.

Key Features:

  • Quick web development process
  • Simple preset templates
  • One-click checkout available

Best for Scaling Businesses: BigCommerce

BigCommerce’s flexible functions and features make it the perfect platform for rising businesses and companies. 

Start with their low-tier plans. These accounts have limited functions, but if you’re still an upcoming business, you might not even need multi-feature plans that are too costly to use and maintain.

Once your business takes off, slowly upgrade your plan. The idea is to boost your BigCommerce account with different features and functions as you scale and grow your business. That way, you don’t end up wasting money on unused features.

Key Features:

  • Flexible plans
  • Excellent SEO marketing features
  • Multi-channel selling available

Best For eCommerce Stores with Physical Locations: Wix

Entrepreneurs with brick-and-mortar stores who aren’t concerned with extensive SEO marketing can try Wix. The platform offers a simple, streamlined editor that’s easy to manage and maintain. 

Wix lacks marketing functions. However, if your physical store is already generating a good amount of profits and you simply want to work towards improving your online presence, then Wix is ideal for you.

Key Features:

  • Simple editor
  • Easy site maintenance
  • Multiple free themes

How to Choose Which eCommerce Platform to Sell On

Having a wide range of eCommerce platforms to choose from is exciting if you know what specific features and functions you’re after. However, first-timers might find too many options can be overwhelming. 

You can make the selection process more manageable by creating a systematic strategy to identify the best option for your business. Here are the most crucial factors to consider:

Features

What separates different eCommerce platforms and builders apart from each other are the features they offer. 

For example, options like Shopify are focused on providing comprehensive merchant services, while alternative builders are geared toward simplifying the web development and design process through preset templates. See which functions your business would benefit from the most.

Pricing

Most eCommerce platforms offer free trials on their services, but these often have limited functions. If you want to utilize your site builder, we suggest investing in a paid account. Just make sure to keep these fees in mind the next time you’re computing your business’ expenses, profits, and revenue.

Ease of Use

Platforms with multiple features and functions are generally a bit more challenging to utilize than simpler systems with drag-and-drop editors and preset templates. Pick a builder you can handle properly.

Customer Reviews

Don’t neglect customer reviews. Visit forums and discussion boards where users talk about their personal experiences with using different eCommerce platforms. Nothing’s better than real-life testimonials.

Although, you don’t necessarily have to join hardcore, exclusive tech communities. You’ll get a lot of information just by checking the Reddit threads or Facebook pages geared toward the use of website builders.

A common misconception about eCommerce is that profits will start rolling in once your site is live. Yes, website builders can help you build a shop fast, but don’t assume that you’ll immediately generate profits afterward. You need to put in the work. Expect to spend hours on end every day doing site maintenance, product research, and brand marketing. 

Also, allocate your resources wisely. For example, you can use the money you saved on web development to market your brand, purchase more goods to sell, or streamline business operations. Overall, the worst you can do is blow all your money on useless expenses.
Do you lack the creative skills to create eye-catching website designs? Check out the rest of Page Kits to learn more about AI web builders that generate beautiful, stunning, and customized layouts.

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Ecommerce

Considering the Best Email Service—Other Than Gmail

Having an email address is a great necessity these days. Whether you are a business owner or a consumer, your email account opens the doors of opportunities. It is a way to connect with people, whether business or social. Aside from that, it is like an internet identification key that allows you to sign up for eCommerce websites, services, software, and networks.


With email service options being widely available, how do you make a choice and what should you consider? Today, we’ll share with you the best email service options in 2021. Plus, we’ll give you the factors that can influence which one you pick.

1. ProtonMail

Best Choice for Security and Privacy

In recent years, internet users have become more aware of privacy implications when they sign up for many services, including email. If that is something you feel particularly concerned with, ProtonMail offers the best program.

The Swiss-based company takes privacy front and center in the services that they offer. It doesn’t log IP addresses, you can access it anonymously, and you can expect complete email encryption.

However, the free ProtonMail service comes with limitations. You only get 500MB in storage, send 150 messages in a day, and your inbox will not come with folders or filters. If you need something more, there is a $5 monthly premium plan with 5GB storage, a custom domain, labels, folders, filters, and a 1,000 daily message limit.

Best Features:

  • Choose when an email expires
  • Encrypted email data
  • Mobile app for Android and iOS
  • Paid plans come with an autoresponder, email filters, and multi-user support

2. Outlook

Top Pick For Windows Lovers

Outlook is a free email service that is very reminiscent of Gmail. It comes with a strong interface that users will appreciate. You get a toolbar with quick access but it is also highly intuitive—one right-click gives you a touch on everything else.

Though everything is pretty straightforward, Outlook also has a smart software that filters out important emails automatically and places them into a Focused Inbox you can get to right away. 

You can also integrate emails easily to your calendar, file attachments via OneDrive, GoogleDrive, and Dropbox, and app integrations with the likes of Skype, Yelp, Uber, Paypal, and Evernote.

Best Features:

  • Various app integrations and lots of add-ons
  • Automated email organization
  • Quick access via right-click
  • Easy recovery for email deletion mistakes
  • Mobile app for Android and iOS

3. Yahoo Mail

Best Choice for Storage Space

Though Yahoo is no longer making news in the tech world, the email service they provide remains professional and polished. Its beautiful interface is close to how Gmail does it. You get a large area for your inbox, filters to find what you’re looking for, and an easy browser of email threads. 

Yahoo Mail also allows integration to Facebook, sending SMS through the web, and email forwarding to a different address. However, the stunner retains a giant 1TB of storage so you can keep your emails there for a very long time.

Best Features:

  • Amazing email storage
  • A built-in GIF database
  • Great search and filter abilities
  • Create 500 disposable email addresses

4. Zoho Mail

Best Choice for Small or Home-based Businesses

Zoho is the best pick for business owners because you get access to document management tools, an online office suite, and lots of other collaboration tools. With its features, you can get up to 25 users with 5GB of storage for each user and a domain to share for the business.

You get an easy-to-use email service with amazing features like filters, folders, tags, and smart search options. Though the free plan is a little basic, there are two levels of upgradable levels for better features.

Best Features:

  • Tagging team members and sharing folders
  • Expense tracker
  • Archiving and deleting in bulk
  • Free from ads
  • Create your own rules

Factors To Consider When Picking An Email Service

Deciding on your email service is very important, as there is a big chance you will use it forever. Here are some factors to put at the front of your mind before you make a final choice.

  1. Ease of Use

You don’t need an overcomplicated system that will confuse you, especially if you need an email service for your business. If you have to train other people to make the most of the features, you better get one that people would understand easily.

  1. Storage

Think about how often you would use email and how many attachments you require. The frequency of use must relate well to how much storage you should acquire for your email service.

  1. Security

Email hacks and data breaches regularly get on the news these days. Your privacy should weigh greatly in choosing a service provider, especially if you handle confidential data.

  1. Integration

Getting an email tool with software integration with calendars, communication tools, and productivity tools will allow you a better overall experience.

  1. Advanced Features

Everybody loves extras and bonuses. With additional features like scheduling, recalling, automated services, and archiving, you can be able to do more.

Learn more about email services and other eCommerce resources when you contact PageKits today!

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Email services go beyond Gmail. Here are the 5 best email providers that should be on your radar for their amazing features. Learn more from PageKits today!

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Ecommerce

Magento vs Other Ecommerce Platforms

Due to the rapid growth of eCommerce sales across the globe, many businesses are starting to see the value of eCommerce platforms. According to Statista, WooCommerce was the worldwide leading e-commerce software platform in 2020, with Magneto coming in 5th place. However, every platform has its pros and cons. 

Recognized as the top commerce platform in the 2017 Internet Retailer Top 1000, Magneto is an open-source eCommerce platform that provides customizable features, a positive customer shopping experience, and plenty of third-party integrations. As a result, it’s a great choice for larger businesses and those who are more experienced with code. 

An Introduction to Magneto 

For those who want total creative freedom, investing in Magneto’s software is a wise choice. Retailers who are in search of scalability, complete control of infrastructure, and advanced features can maximize the capabilities of their open-source eCommerce platform. However, it isn’t the most user-friendly option for smaller retailers lacking development experience. 

Try Magneto if you: 

  • Need advanced functions and payment processing options
  • Have more time to create your website before going live
  • Are willing to deal with a steeper learning curve 
  • Have a team of IT experts who can troubleshoot any issues
  • Own a medium or large-sized business with a global market 
  • Are willing to pay for web hosting, security, and extensions

Magento vs Shopify

Unlike Magneto, Shopify is a solution that is targeted towards businesses that are just starting out as well as those that have higher sales volumes. They have a lot of free themes that are easy to use for total beginners, helping you get your brand off the ground in no time. Despite this, it lacks SEO features and you’ll need to install add-ons for greater functionality. 

Try Shopify if you: 

  • Want mobile-friendly and attractive templates
  • Are looking for a scalable option for business of all shapes and sizes
  • Need plenty of add-ons to customize your eCommerce store
  • Want the support of a dedicated customer service team 
  • Lack technical knowledge when it comes to code 

Magento vs BigCommerce

A relatively affordable choice, BigCommerce takes care of maintenance, hosting, and security fees that Magneto users would otherwise have to pay. They do all the hard work of setting up and hosting your web store, enabling you to choose from pre-made themes. However, you have to pay more for advanced features like abandoned cart functionality. 

Try BigCommerce if you: 

  • Want unlimited file storage and staff accounts
  • Need multi-currency selling options
  • Are looking for point of sale (POS) integration
  • Don’t need heavily customized themes 
  • Have a relatively low sales volume

Magento vs WooCommerce

If you’re already using the WordPress platform, WooCommerce might be a better option for you compared to Magneto. It provides easy integration and support, and setting up a store is free. However, you’ll need to pay for web hosting expenses. WooCommerce also integrates with Google Analytics to show you how you’re doing but lacks some features Magneto has. 

Try WooCommerce if you:

  • Are looking for an affordable and easy to use option
  • Already have previous experience with WordPress
  • Don’t need advanced features like grouped items and wish lists 
  • Want an extensive support system
  • Need lots of payment options

Magento vs Wix

Both Wix and Magneto are powerful website builders that can help you launch your online store. However, they have very different approaches when it comes to web development and design customization tools. While Wix has an intuitive drag-and-drop editor that lets you create a site in just a few clicks, tracking and analytics require a paid plan.

Try Wix if you:

  • Want a free plan but are willing to put up with Wix branding
  • Are a beginner who is building their first webshop
  • Are interested in a drag and drop website builder 
  • Are looking for an all-in-one solution with limited customization 
  • Don’t have a wide range of products and storage needs

Magento vs Squarespace 

Compared to Magneto, Squarespace is a great option if you need an integrated blogging feature. Their platform allows readers to comment, creators to schedule posts, and supports multi-author functionality. However, it lacks website navigation features and does not provide a backup feature other than the export of product and blog data.

Try Squarespace if you:

  • Want to focus on blogging features
  • Seek ad-free branding
  • Want artistic and modern themes and templates
  • Are looking for a 24/7 ticket system and live chat
  • Don’t need too many advanced eCommerce features 

Choosing the Best Ecommerce Platform 

To choose the best eCommerce platform for your brand, you need to examine your specific goals and needs. Whether it’s increasing revenue, boosting customer engagement, or entering a new market, different builders have their strengths and weaknesses. 

Magneto is more suited for those with the technical knowledge to launch a highly advanced digital retail experience. On the other hand, users looking for an option that is easier to master should consider other platforms like Shopify and Wix that offer pre-made themes and assistance through a support team. 

To learn more about everything you need to launch your eCommerce website, feel free to read our other reviews and articles on Page Kits.

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Ecommerce

August 2020 Patch Tuesday: Microsoft Fixes Two Vulnerabilities Under Attack

August 2020 Patch Tuesday:

  • Microsoft has plugged 120 flaws, two of which are being exploited in attacks in the wild
  • Adobe has delivered security updates for Adobe Acrobat, Reader and Lightroom
  • Apple has released updates for iCloud on Windows
  • Google has updated Chrome with security fixes
August 2020 Patch Tuesday

Microsoft’s updates

Microsoft has released patched for 120 CVEs, 17 of which are critical and the rest important. One (CVE-2020-1464) is publicly known and being actively exploited, and another one (CVE-2020-1380) is also under attack.

CVE-2020-1464 allows an attacker to bypass security features intended to prevent improperly signed files from being loaded, and affects all supported versions of Windows, so patching it should definitely be a priority.

“CVE-2020-1464 is proof that security organizations should not be making their patching decisions solely off the CVSS score and severity rating and instead should be approaching all the security vulnerabilities as a gap in their attack surface, welcoming any malicious player into their network,” noted Richard Melick, Senior Technical Product Manager, Automox.

“Coming in only at a CVSS of 5.3, this spoofing vulnerability has been reported exploited in both legacy and newer versions of Windows and Windows Server, which is more worrisome as 25% of connected Windows devices are still running Windows 7.”

CVE-2020-1380 is a bug in Internet Explorer’s scripting engine and allow code execution on a system running a vulnerable version of the browser.

“In a web-based attack scenario, an attacker could host a specially crafted website that is designed to exploit the vulnerability through Internet Explorer and then convince a user to view the website. An attacker could also embed an ActiveX control marked ‘safe for initialization’ in an application or Microsoft Office document that hosts the IE rendering engine,” Microsoft explained.

“The attacker could also take advantage of compromised websites and websites that accept or host user-provided content or advertisements. These websites could contain specially crafted content that could exploit the vulnerability.”

This flaw is also under active attack, so IE users should be protected against it as soon as possible

Trend Micro Zero Day Initiative’s Dustin Childs also singled out CVE-2020-1472, a NetLogon Elevation of Privilege Vulnerability, as very important to patch quickly.

“A vulnerability in the Netlogon Remote Protocol (MS-NRPC) could allow attackers to run their applications on a device on the network. An unauthenticated attacker would use MS-NRPC to connect to a Domain Controller (DC) to obtain administrative access,” he explained, but noted that fixing it entirely will be a problem.

“[The patch released today] enables the DCs to protect devices, but a second patch currently slated for Q1 2021 enforces secure Remote Procedure Call (RPC) with Netlogon to fully address this bug. After applying this patch, you’ll still need to make changes to your DC. Microsoft published guidelines to help administrators choose the correct settings.”

“There are many non-Windows device implementations of the Netlogon Remote Protocol (also called MS-NRPC). To ensure that vendors of non-compliant implementations can provide customers with updates, a second release that is planned for Q1 2021 will enforce protection for all domain-joined devices,” Microsoft has added.

Other critical vulnerabilities have been fixed in the .NET Framework, Media Foundation, Microsoft Edge, the Windows Codecs Library, the MSHTML Engine, the Scripting Engine, Windows Media, and Outlook.

The provided Outlook updates should also be quickly implemented, as they fix two vulnerabilities – a RCE and information disclosure bug – that could be triggered from the Preview Pane.

As announced last week, Microsoft has also delivered today a fix for CVE-2020-1337, a privilege escalation vulnerability in the Windows Print Spooler service, which affects all the Windows releases from Windows 7 to Windows 10 (32 and 64-bit). The researchers who unearthed it have promised to publish a PoC exploit this week.

Adobe’s updates

Adobe has released security updates for various versions of Adobe Acrobat and Reader for Windows and macOS, and Adobe Lightroom for Windows.

The former are more important, as they fix 11 critical vulnerability that could lead to code execution and allow attackers to bypass of a security feature, and 15 additional high-risk bugs.

Acrobat and Reader are also more widely used than Adobe Lightroom, which is a family of image organization and image manipulation software. The update for Lightroom fixes one privilege escalation flaw.

None of the fixed vulnerabilities are being actively exploited and there are no public exploits available, but the Zero Day Initiative announced it will tweet the proof-of-concept demonstration for CVE-2020-9697, a memory leak bug in Acrobat and Reader, tomorrow.

If you’re still using Adobe Flash, consider the fact that it reaches end-of-life at the end of the year and plan accordingly.

Apple’s updates

As predicted, Apple chose this Patch Tuesday to release security updates for iCloud for Windows 7.20 (for Windows 7 and later) and 11.3 (for Windows 10 and later).

The two updates deliver fixes for (mostly) the same vulnerabilities:

  • A dozen of flaws in the Image I/O programming interface framework, all of which may allow attackers to achieve arbitrary code execution if the user opes a maliciously crafted image or PDF file
  • A variety of flaws affecting the WebKit browser engine, the WebKit Web Inspector debugging tool and the WebKit Page Loading implementation. Some may be exploited to execute code, some to bypass Pointer Authentication or prevent Content Security Policy from being enforced, some to conceal the destination of a URL, and some to inject code.

Google’s updates

Google has not yet promoted Chrome 85 from the beta channel, but has released Chrome 84.0.4147.125 for Windows, Mac, and Linux.

No critical vulnerabilities have been fixed, but plenty of high- and medium-risk ones have.

SOURCE: Zelka Zorz
VIA: Help Net Security

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Ecommerce

Harnessing the Power of Data Observability for Increased e-Commerce Efficiency

The e-commerce industry is rapidly expanding, with businesses of all sizes relying heavily on it. As an e-commerce business owner, you should consistently look for ways to optimize the efficiency of your operation.

One strategy that can take your business to the next level is harnessing the power of data observability. In this blog post, we’ll explore the significance of a security-first approach to data observability and how it can help boost your e-commerce efficiency, leading to better business outcomes.

What Is Data Observability?

Data observability is the ability to understand and manage data within your systems. It enables you to accurately detect, analyze, and resolve data-related issues that may arise within your system.

Through increased data observability, businesses can identify inefficiencies and take corrective measures more proactively. Without it, businesses are more susceptible to operational downtime, inconsistencies, and repetitive errors that can negatively impact operational efficiency.

Importance Of Data Observability In E-Commerce

In e-commerce, data observability is crucial to obtaining valuable information that helps to streamline operations. From monitoring the purchasing behavior of customers to monitoring inventory levels, it can provide insights into potential problems before they worsen.

In turn, this allows businesses to take proactive measures to address these potential issues. Furthermore, it can help e-commerce businesses improve their marketing and advertising strategies, leading to increased sales and revenue.

Benefits Of Data Observability In E-Commerce

One of the essential benefits of data observability is identifying issues before they affect customer experience. Real-time monitoring allows brands to detect issues and take corrective measures to ensure they don’t lead to significant downtime or inconvenience to customers.

Imagine detecting a performance bottleneck that slows the checkout process or causes delays in loading product pages. Retailers can also detect and address such issues immediately.

Another way in which data observability increases efficiency is its ability to provide proactive insights. By leveraging metrics such as bounce rates, conversion rates, and other key performance indicators, retailers can optimize their business processes, improve customer experience, and boost revenue.

Data observability also allows retailers to reduce the time it takes to identify and resolve issues. When issues arise in an e-commerce platform, data observability tools provide information that can help retailers identify and fix the problem.

This reduces the time it takes to identify and resolve problems dramatically, reducing the downtime e-commerce platforms face and ultimately increasing efficiency.

How To Implement Data Observability In E-Commerce

To implement data observability in your e-commerce operations, you must identify which areas require monitoring. Some key areas include website performance, customer behavior, order processing, and inventory management.

Once you’ve identified the critical areas, select the appropriate monitoring and analysis tools. Additionally, it’s crucial to ensure that your team has the essential skills and knowledge needed to use these tools. Investing in employee training can go a long way to maximize the value derived from data observability.

Finally, businesses need to ensure they’re using the insights generated by data observability to make smart decisions. This could include everything from tweaking marketing strategies to improving shipping times to stocking more popular products.

Final Thoughts

This guide to data observability has shown how such a measure is an essential tool that e-commerce businesses can use to improve operational efficiency and boost business outcomes. By investing in data observability and ensuring that the necessary tools and skills are in place, businesses can derive valuable insights that can help them enhance their customer experience, streamline operations, and increase sales.

As e-commerce continues to grow and evolve, data observability will become increasingly critical. Therefore, it’s vital for businesses to embrace and utilize this powerful tool to stay ahead of the game and keep their operations running smoothly.

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Ecommerce

How To Get A Payment Processor For High-Risk E-Commerce Website

Introduction

If you have a business website in this competitive market, then it’s cool!

Why?

Well, you are one step ahead of others in dealing with online traffic and driving a new consistency in business. However, you are still in danger because of the competition in the market. 

Apart from that, a high-risk e-commerce website can be a liability if it is unsafe. Cybercrime in the digital world costs the global economy $500 billion annually.

So, if you think your website has no or low risk, you have a wrong conception. When you have an e-commerce website, you are already at an increased risk of fraud.

Transactions are the sole proprietor of any business, both online and offline. In this 21st century, with the emergence of digitalization, online payments have been a phenomenon to retrieve the commercial industry. 

But online payments are not as easy as you do with your phone when it’s about a merchant processor. The payment processor is the link between a bank and a merchant, which deals with the gateway of transactions.

There is a lot to explore in the digital world, but the worrying factor is that all experts are in it, which results in financial scams.

However, here we will focus more on the particular instances of online transactions for high-risk e-commerce websites and their relation with a proper payment gateway for safeguarding the whole process.

What Is A High-Risk E-Commerce Website?

In the business market, e-commerce websites generally fall into the high-risk market. If you know, you know that dealing with the business world through e-commerce websites is always hectic, which comes with opportunities.

So, new businesses from various industries are trying to deal with the audience through e-commerce websites, and the competition is skyrocketing. 

However, the increased risk of fraud and the potential for chargebacks are the main identification aspects of a high-risk e-commerce website. No matter how efficient your website is, your potential for operating in a high-risk industry makes you vulnerable to financial fraud and higher chargebacks.

Which Businesses Are Considered High-Risk?

Exploitability, technical impact, ease of detection, and prevalence of widespread attacks are the common parameters of risk businesses. However, there are several industries operating in the market that you can easily consider at high risk. 

Money laundering, reputation, and uncertainties perhaps make your business complex to the banks which they do not like at all. 

E-commerce websites are always at risk no matter which particular industry it is performing in. However, there are certain industries that, in particular, you can mark separately for being at high risk. 

  • Online gaming.
  • Debt collection.
  • Adult entertainment.

The online gaming industry is always at risk because they deal with high commercial disputes and legal restrictions. Apart from that, it is a very attractive market that convinces people to commit fraud.

This industry deals with illegal activities like money laundering, tax evasion, and drug trafficking. As a consequence, it becomes difficult for the entrepreneurs of such companies to open merchant accounts through banks. 

On the other hand, debt collectors deal with delinquent accounts to collect money through emails and phone calls. When the debtors fail to repay the money or promptly avoid the repaying process, it becomes hard for the banks to deal with such problems. 

Additionally, adult e-commerce websites are more at risk because the merchant does not know who their consumers are in particular, and also, the bank does not want to consider transactions for controversial content.

This is not the end, but there are other industries also working at high risk and facing the same problem of acquiring a proper payment processor.

For instance, the CBD industry also deals with such problems due to its controversial products and transactions.

Transaction Challenges Of High-Risk E-Commerce Websites

High-risk businesses face difficulty in managing their transactions due to several reasons. The risk factors are becoming a challenge for entrepreneurs to ensure a safe payment process. 

Well, what are the challenges?

Opening A Merchant Account Through Banks

If you are identified as a high risk business by the banks, it will be difficult for you to get through the process of betting on a merchant account. This is where there is a higher chance of getting rejected for the account. 

Apart from that, if you do not follow their condition or fail to add enough sales, they will block your account. So, it is a big challenge for the high risk e-commerce market to get a proper merchant account and transact with ease.

Maintenance Of Rolling Reserve

Rolling reserve is a process that cultivates a particular share of your transaction volume (up to 20%) and freezes it for a specific period. After a certain point of time, it will relieve the whole amount. 

When you are dealing in a high-risk market, you have to go through this rolling reserve process which sometimes becomes impossible to generate for small business owners.

High Processing Fees

Higher processing fees are always a matter of concern for high-risk businesses. They cannot avoid it because the payment providers ultimately ensure a higher processing fee for every transaction.

To make up for the added risk, they consider recouping added compliance and making it a high-price transaction every time. 

Higher Chargeback Rates

Statistically, the high risk industry has higher chargeback rates than others. The providers also consider a monthly threshold for accomplishing higher chargeback rates.

This is a matter of concern for all the high-risk e-commerce websites while they are constantly suffering from the high rate of chargebacks. 

Prone To Fraud Attacks

In the digital market, fraudsters are achievers. They target most e-commerce websites with various fraud schemes.

A technological solution is the only option you need to go for to prevent such fraud. But scams with transactions are constantly evolving in the market. 

When you are more aware of the market conditions, you will need to check through the instances of getting a convenient payment processor, which will save you from all these transaction challenges. 

This is where you need to find out payment processors separately from the banks. Depending on the banks might not work for your high-risk e-commerce website. Getting rejected can be your future, and thus a high risk merchant account is a necessary visionary for you.

How Can High-Risk Ecommerce Websites Find Payment Processors?

Reputation matters the most for any business. If you are working in a high-risk market, that does not mean you are going to provide a lower quality product or service to the consumers compared to a low-risk market. 

However, you need to ensure an extra effort to find out a proper payment process for your high-risk business compared to other businesses. Well, just because you are identified differently in the business market, that does not mean it is near impossible to gain a reputation with better transaction service. 

Let’s focus on some efforts that you can take prominently.

Understand Your Risk Factors

When you are dealing with a high-risk e-commerce website, you already know how risky it is for you to deal with the market, but here you will need to go through the instances and risks of dealing with your payment partner. 

Ask them about their experience in dealing with the same high-risk industry and know their achievements before you avail them. 

Be Transparent

It’s time to be transparent with your merchant payment processor and keep an open and true relationship with them.

So, avoid representing false information about your company; otherwise, your account might get deleted later. 

Be Prominent With Your Financial Statement

When you have a payment processor, know how they are handling your transactions. Go through the financial statement and be prominent with all efforts they provide on your website. 

Be clear with the terms and criteria in advance to get a proper merchant account processor. 

Ask About The Capabilities Of Customer Support

When you are combining your transaction solutions with a payment partner, it’s better to know about their customer service and capabilities. 

Efficient and quick customer service can help you get out of a transaction dilemma and fraud. For instance, if your payment has got fraud and you connect to the payment processor to control the situation, they are checked instantly, then you might get rid of that issue. 

In fact, with proper customer support, you will be able to get rid of fraud in advance. 

Check Fees And Standards Of Security

Check the transaction processing fees and make sure that you have invested enough to get a proper service. 

Sometimes, overlooking hidden fees becomes cumbersome later for the websites. So, check all the fees and securities that you can avail through your payment processor this year. 

What To Expect From A Payment Processor?

One thing you can expect from payment processors is that you will get accepted easily with minimal steps, even being a high-risk e-commerce website. However, your experience will be different from the low-risk businesses. 

So, you can expect the following: 

  • Higher chargeback fees.
  • Extra interchange rates.
  • More processing fees of up to 1.5% than others.
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Ecommerce

A Step-by-Step Guide to Successful Digital Advertising Strategies for Entrepreneurs

As an entrepreneur, you must ensure your business is visible and easily accessible to your target audience. One of the best ways to do this is through digital advertising. With the right digital advertising strategy, you can reach more people, build brand awareness, and generate more leads. Let’s look at some steps to creating a successful digital advertising strategy for entrepreneurs.

Why You Need It

When buying ads for ecommerce websites, it is crucial to plan and strategize a successful digital marketing campaign. Utilizing all digital tools can help you reach potential customers more effectively. Complex data analytics and strategic decision-making are part of the buying process, alongside understanding how to maximize your ad budget for effective deployment.

A convenient, user-friendly resource for understanding critical considerations when buying digital ads is essential in today’s competitive marketplaces. Navigating the complexities of advertising your products online is much easier when leveraging the expertise of a comprehensive guide.

Don’t risk losing out by not having a roadmap to ensure you manage costs while ensuring you’re incorporating the best practices. Invest in yourself and give every campaign the best chance of success it deserves.

Step 1: Research Your Audience

Success in digital advertising starts with a strong understanding of your audience. Knowing who you aim to reach through your ads is the first step toward filtering out irrelevant viewers and targeting those interested in your services or products.

You should research beyond basic demographics like gender, age, and geographic location. Look at online behavior, interests, and lifestyle habits. Companies that acquire insight into the wants and needs of their customers can build successful digital advertising strategies around this information and are sure to see a positive return on investment as a result.

Step 2: Set Clear Goals

Identifying goals at the beginning of a project can help keep you on track and ensure your digital campaign is on target. As you create a plan for your digital advertisement, identifying objectives such as key performance indicators (KPIs) and the target audience will aid in keeping the desired results in mind.

Doing this will also create accountability and help guide decision-making throughout your digital advertising campaign. Setting clear goals can prevent costly missteps and unintended outcomes, ensuring your digital marketing efforts are as efficient and effective as possible.

Step 3: Choose Your Platforms

Once you have set clear goals, it’s time to decide which platforms you want to use for your digital advertising campaigns. Different platforms offer different capabilities, so choosing the most suited for achieving your desired outcomes is essential. Some popular platforms include Google Ads (formerly AdWords), Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, and Snapchat Ads. 

Step 4: Create Compelling Content

Now, it’s time to start creating content for your ad campaigns! Before buying ads for ecommerce, it’s important to remember that all your content should be engaging and relevant to resonate with potential customers and encourage them to take action.

Be sure to use visuals such as images or videos whenever possible; these tend to be more effective than text-only ads. Additionally, remember A/B testing; this will help you determine which versions of your ads perform best so that you can optimize future campaigns accordingly. 

Step 5: Monitor Results

Finally, once your campaign has been launched and running for some time, you must monitor its performance regularly to gauge its effectiveness. This will allow you to make necessary adjustments or confirm that everything is going well!

It’s also helpful to review competitor data now and again. This can provide valuable insights into how other businesses in the same industry are approaching their digital advertising strategies and what kinds of results they are seeing from them as well as ideas on how you can improve yours further down the line!

Final Thoughts

Digital advertising can increase visibility for entrepreneurs who want their businesses seen by more people online. By following these steps, entrepreneurs can create successful digital ad strategies quickly & easily! Start crafting an effective digital ad strategy today, and watch how quickly those efforts pay off!

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Ecommerce

4 Tips Streamline Your Ecommerce Business Tasks and Improve Your Efficiency

Do your ecommerce business tasks take up too much time and effort and keep your operations from running seamlessly? 

You’re not alone. 

Survey data shows that around 40% of respondents spend 25% of the workweek doing manual and repetitive tasks.  

If you want to handle your ecommerce business tasks more efficiently and cut that figure down, you need the right approach and tools. 

Start with the four time-tested ecommerce tips every business owner should know to streamline your business tasks.  

1. Automate shipping cost calculation

Learning how to calculate shipping costs for small businesses is crucial for pricing products strategically and telling customers what to expect from their purchases. 

However, manually calculating shipping costs can take time and effort, and it leaves a lot of room for human errors. 

Using reliable tools to streamline your shipping cost calculations is a better option. 

Use reliable shipping software such as Veeqo, with features that automatically do the calculations for you. 

The software offers a rate shopping feature that automatically selects the best value label for your orders across the channels you sell on. 

It can also choose the best rates for bulk orders simultaneously, saving you time, energy, and money. 

Speed up your shipping cost calculation and, in turn, your order fulfillment to help ensure customers get their orders on time. 

It also streamlines your workflow, allowing you to work more efficiently. 

2. Schedule your content publishing

Scheduling your content publishing allows you to manage your time more effectively instead of scrambling to create and publish content at the last minute.

It also helps you be more efficient by reducing the time you spend on content creation and publishing, allowing you to focus on other important tasks.

Use a content calendar to plan, organize, prioritize, and schedule your ecommerce business’s marketing content—from ideation to distribution. 

You can also use content calendars for your social media marketing posts. 

Popular social media management platforms such as SocialPilot, Hootsuite, and Vista Social offer content calendars and post scheduling features to streamline your content publishing. 

For example, Vista Social’s content calendar and scheduling tools help your team create, collaborate, and schedule your content for auto-publishing for your social media channels. 

The content calendar and publishing features help you manage and share your content schedule seamlessly. 

Schedule your website and social media content publishing to implement your content publishing strategy more efficiently and effectively.  

3. Use task management tools

Prevent chaotic and inefficient ecommerce business workflows by using top-quality task management tools. 

Whether running a marketing campaign or creating a content writing playbook, a task management tool helps bring order and efficiency into your projects and workflows. 

Follow these tips to leverage task management tools to streamline your ecommerce business processes. 

  • Create clear and detailed task descriptions. Specify what needs to be done, who is responsible for it, and the completion date to ensure everyone understands and executes the tasks correctly and promptly.
  • Prioritize your tasks. Use task management tools to prioritize your tasks based on importance and urgency. It helps ensure that you focus on the most important tasks and finish everything on time.
  • Assign tasks to the right team members. Assign tasks to the team members with the skills and resources to complete them effectively.

Task management tools let you do this easily with assignment features to help designate, track, and update the progress of each job efficiently. 

  • Set deadlines and reminders. Set task deadlines and reminders to ensure your team members complete them on time, avoiding delays.
  • Track the progress of each task. Use task management tools to track the progress of tasks and see how much work has been done, how much is left, and when it will be completed.
  • Use collaboration tools. Utilize collaboration tools, such as comments and file sharing, to communicate with your team and stay on top of tasks.

Use task management tools to organize, prioritize, track, and manage your tasks efficiently.

Also, use these tools to collaborate with your team seamlessly, helping you be more productive and streamlining your key ecommerce business workflows.

4. Outsource your non core tasks

Handling all your ecommerce business tasks on top of your daily to-dos can be overwhelming. 

It can eat into your productive work hours and compromise your output’s quality if you don’t find a way to be more efficient.  

An often practical option is to outsource your non-core tasks.

With the right approach, outsourcing can be a cost-effective and efficient way to get things done without sacrificing time, money, and resources. 

Below are several non-core ecommerce business tasks you can outsource for better efficiency and productivity.

  • Customer service. Outsource customer service tasks, such as responding to customer inquiries and complaints, to reliable third-party service providers to help ensure prompt and quality client care delivery.  
  • Content creation. Work with reliable content marketing agencies or freelancers to handle time-consuming tasks such as writing blog posts, product descriptions, and website copy. 

For example, hire experienced freelance content writers to write relevant articles, such as a comprehensive review of ExportYourStore, to support your link-building and Search Engine Optimization (SEO) efforts. 

  • Graphic design. Outsource creating logos, product images, marketing materials, and other graphic design tasks if you don’t have an in-house graphic designer. 

Doing so helps ensure you produce quality designs and materials without hiring someone full-time, which often costs more time and resources.  

Look for professional service providers and freelancers online for the ecommerce business tasks you want to outsource. 

You can do a simple Google search using keywords or use an online marketplace such as Fiverr to find freelance services for your outsourcing needs.

Consider outsourcing to free up time to focus on the core aspects of your business, improve your efficiency, and achieve your goals more efficiently.

Ready to run a more efficient ecommerce business?

Streamlining your ecommerce business tasks and improving your efficiency are crucial to achieving success in today’s fast-paced and competitive market. 

Strategize and use the best tools to improve efficiency and productivity, allowing you to focus on growing your business. 

Continuously review and optimize your workflow; feel free to seek additional resources or help when needed. 

Follow this guide’s tips to help you to stay organized, prioritize your tasks, and manage your time effectively, giving you a better chance to achieve your ecommerce business goals.

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Ecommerce

How To Accept Payments On Wix For Free: Account Setup, Transaction Costs, And More

If you are running an online store, accepting payments is one of the crucial components. While there are different payment gateways in the market, those who already use Wix as their website builder and CMS solution will be thrilled to consider Wix Payments as their payment gateway. 

What Are Wix Payments?

Wix Payments is a service that enables Wix users to accept payments online. It is integrated with the Wix platform, so users can easily add it to their website or online store. You can manage your finances, like payouts, refunds, and chargebacks, right from the dashboard.

It accepts all major credit and debit cards and provides a secure way to accept online payments. Payouts can be daily, weekly, or monthly. The service is free and easy to set up and comes with 24-hour dedicated support.  

The service offers competitive rates and a range of features, such as the ability to offer flexible payments for memberships and subscriptions. Wix Payments is a convenient and cost-effective way for businesses to take payments online. 

Pros And Cons Of Wix Payments

Wix Payments is an ideal solution for the following reasons:

  • You can manage everything from a central dashboard
  • Customers have a better user experience because they are not redirected to a third-party payment gateway
  • Wix doesn’t charge extra for refunds, unlike other online store providers
  • You can still use different payment processors, like PayPal with Wix Payments

However, the following are reasons why Wix Payments may not work for you:

  • Wix Payments is limited to Europe, Brazil, and the US
  • Not all business categories can use Wix Payments. Check this list of prohibited businesses
  • You only have 30 days to complete the setup once you start receiving payments. Otherwise, they will be refunded to your customers
  • Support is limited, and there’s not a lot of documentation about how to use the service 
  • It’s a new solution, and most customers will still trust major players like PayPal and Stripe

Wix Payments Transaction Costs

You must be on Wix’s Business or eCommerce plan to use Wix Payments. It’s not available for other Wix plans. It’s free to set up, though, and they don’t charge additional fees for refunds and chargebacks. 

Wix doesn’t charge transaction fees for Wix Payments or other payment processors. This is a significant factor since other online store builders, like Shopify, charge transaction fees unless you use Shopify Payments, their in-house payment gateway. 

However, Wix Payments charges processing fees for credit and debit card payments. The fees are 2.9% of the transaction amount plus $0.30. This is the same for everyone, regardless of the card being processed. It’s a competitive rate that matches PayPal and Stripe’s charges.

How To Accept Payments On Wix

After you’ve considered the pros and cons of Wix Payments and the transaction costs involved, it’s time to set it up in your store. Again, you have to be on the Business or eCommerce plan to have Wix Payments activated. 

  1. Go to Wix Dashboards and click “Accept Payments.”
  2. Click “Add Payment Methods” and select the ones you want for your site. 
    • We recommend combining Wix Payments with other payment methods to give your customers more options. This helps remove the friction when checking out. You can use Wix Payments alongside PayPal, Alipay, POS, and manual payments. It can’t be used together with Stripe, though. 
  3. Finish the setup by clicking “Complete Setup.”
  4. When you arrive at the Wix Payments dashboard, follow the steps to launch Wix Payments.
  5. Enter your personal information, business type, and bank account details. This is important so Wix can send your payments. 
  6. Wait for Wix to approve your application. They review each account before activating Wix Payments. 
  7. Once your application is approved, you can now start receiving payments. Make sure to select the payout schedule.

Wix Payments are ideal for online sellers who want the convenience of managing everything from one dashboard. If your customers already trust your brand, you can convince them to use Wix Payments and do away with other payment processors on your site. Otherwise, use Wix Payments with different payment gateways to avoid missing sales opportunities. 

Wix Payments is an excellent add-on to any eCommerce store since it’s free to set up, has competitive processing charges, and gives your customers another choice at checkout. It’s a great tool to increase your sales while managing your costs.

Learn more about running efficient websites on Wix by following the Page Kits blog.

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Ecommerce Website Building

Plan and Build Your Website Using Shopify with These 8 Steps

If you have decided to set up an online store, Shopify can help with solutions for everything from creating a social media store to integrating shipping and payment methods. 

Once you have your product, suppliers, and an e-commerce marketing strategy, you must find the best way to build your site. There are two approaches you could take from this point forward:

  1. Hire top Shopify developers from an established web design agency
  2. Roll up your sleeves and build the website yourself

These solutions are equally valid, and they both have their pros and cons. 

Hiring an agency allows you to focus on the business side and leave the design and website planning to the professionals. On the other hand, you could save a bit of cash and learn a valuable skill by creating the website on your own.

This guide will quickly go through the crucial steps you need to take to build a Shopify website. Let’s get started!

person holding space gray iphone 6
[Source: Unsplash]

Step 1: Create a Shopify Account

You can begin your free trial at the Shopify homepage. Depending on where you are, you may be redirected to your local version of the site.

[Source: Shopify]

Once you click the button in the top-right, you will be asked to enter a few basic details. At this point, Shopify will ask you to choose a name for your store. Make sure your store name on Shopify reflects your business and is easy to remember.

Shopify offers multiple types of pricing plans that offer various features. The most affordable option at the moment is Shopify Lite, which starts at only $9 per month. The cost of succeeding plans then ranges from $29 to $299 every month, with a flat rate of 30 cents for each transaction. They also offer a premium plan called Shopify Plus, but this is intended for enterprise clients and rates start at a whopping $2000 per month. The good news is, you don’t have to jump in and sign up for a plan right away. You can take advantage of their 14-day free trial, so you can test out the features for yourself. But once the trial period is over, you’ll have to make a decision. Check out this helpful guide on how to select the best Shopify pricing plan for your online store.

The platform may ask you to change the shop’s name if the one you choose is no longer available.

Step 2: Add Business Information

You will also need to provide Shopify with information about your business along with your personal contact information. The platform will ask you to state the business you’re in, billing details, expected revenue, and other info.

The site will redirect you to your admin page upon filling these out.

Step 3: Configure your Store

You will find everything you need to get your store started on the administrator page. Here, you can add products to your marketplace, individually or in bulk. Additionally, you can add services and digital, downloadable items, such as e-books and manuals.

Step 4: Choose a Theme and Customize the Look

A shop’s aesthetic should reflect more than just its products. It should also reflect its ethos, its style, and so on. If you had a brick-and-mortar store, you would pay close attention to the interior to maximize foot traffic, so why would your virtual store be any different?

[Source: Shopify]

Choose a basic theme for your virtual storefront on Shopify and customize it further to suit your brand’s design and look.

Step 5: Upload your Products

After deciding exactly how your website should look, it is essential to list all of the products you are selling or the services you offer. 

There is a “Products” bar on the left side of your admin panel. Using this option, you can either list newly created products or choose from products already in your inventory. Product names, descriptions, images, and pricing can be added here. As part of the product catalog, you can also list variants of a particular product. 

Also available is a way to add search engine optimization terms and shipping information and display product inventory. This will enable your customers to know what you still have in stock.

Step_6_1_Add_product_to_your_shopify_store
[Source: Shopify]

Step 6: Categorize

Ensure that all your products are appropriately categorized so your customers can easily find them. If you sell more than just apparel, you should list either the gender, the age group, or anything else that might be relevant. The same applies to homewares or any other type of item. You’ll want to create a separate category for each. 

 You can access this option from the same admin page, below the dropdown menu.

Step_7_Group_and_categorize_using_shopify_collections
[Source: Shopify]

Adding each product to a collection individually is not required, but you can do so if you want. You can also set it up to add products to specific groups when they meet certain criteria.

Step 7: Set up Payments

As far as creating a Shopify store is concerned, this is the most critical step. In addition to listing your products and setting up your e-commerce site, you have to ensure that you are receiving and processing payments. Shopify provides its own payment gateway; however, third-party solutions are also available.

Ensure you know the fees charged per transaction when selecting a payment gateway. Also, find out what kind of payment methods and cards are accepted. It would be best to start by carefully analyzing your demographics and user base. If necessary, conduct a survey to determine which modes of payment your customers prefer. Then, you can choose the best solution.

Step 8: Test and Launch your Site

Developing a professional website for your company is only the beginning. Confirm that your products and services are presented well and run a quick user experience check. Ensure that no links or images are broken. Make sure your website loads efficiently and correctly on mobile devices and that it’s mobile-friendly by sending it to colleagues, family, and friends. 

You should be ready to launch your brand-new business website if you’ve followed this step-by-step guide carefully! If you’re confident that everything looks okay, go ahead and click Publish. Congratulations and good luck!

Categories
Business Ecommerce

5 Top Email Marketing Tips for Magento Store Owners

Magento is an eCommerce platform that enables you to create custom online stores with advanced features and functionality. 

As such, Magento is very easy to set up and maintain, making it one of the most popular e-commerce platforms available on the market today. Part of having an online store and making sales is marketing your product and brand. 

Email marketing remains the top strategy for Magento store owners to generate more business.

How Does Email-Marketing Work

Email marketing is the act of sending messages to a group of subscribers using webmail. The message sent contains information about products and services that may be of interest to the recipient. 

Magento store owners can send out promotional and coupon codes, inform customers about new products and special offers, let them know their order is shipped, and also ask for feedback.

Driving sales is one way of measuring email marketing campaign success. Another metric for this type of business strategy is click-through rate or the percentage of people who actually open an email after they get it.

Email marketing is one of the most effective ways to build relationships with customers for Magento store owners. But if it’s done wrong, there are chances that customers will mark your emails as spam or unsubscribe from your newsletter

Top Email Marketing Tips For Magento

Here are the top email marketing tips that Magento store owners should follow:

1) Offer a Newsletter Subscription

The first step is to collect email addresses. You can do this by adding entry fields on the checkout page or via a pop-up window after customers have completed their purchases. They may also subscribe through your website, blog, social media channels, etc.

A newsletter subscription section is standard in any Magento store, and no matter what products you’re selling, it’s important that people know they can subscribe to your newsletter. To get more subscribers, run a special offer of 20% off of their first order if they subscribe.

Another way to increase signups is by including an incentive for referrals. For example, include a special coupon code for friends and family members. You can also offer subscribers access to special content or restricted areas of your website, a discount coupon, or free shipping for signing up.

2) Keep it Personal

The best way for you to stand out from the rest of your competitors is to personalize your email sequences. Your approach should be less about broadcasting and more focused on what your customers want, need, and like. You can achieve this by segmenting your mailing list into different lists.

For example, you can divide your list by past or potential customers, geographic location, age, gender, and life stage. You can even sort it by their interests like hobbies, sports preferences, and favorite bands. This way, you can send targeted messages with the highest chance of getting opened and read.

3) Use Images and Other Visual Elements

Visuals help attract your audience’s attention and are proven to have better results. With Magento, you can use the product gallery section to insert images of your products. This is a great way to enhance your email marketing campaign content with visual elements that will increase the chances they get opened, encouraging more people to click through to your site.

You can also use text strategically, for example, by placing it only in the header to make it stand out less and focus more on images. This way, you can get your message across without overwhelming anyone with too much information.

You can also increase engagement by making sure that the design of your emails is slider or carousel-style. Also, using a clear and attractive subject line will make people want to click on the links inside your email. By doing this, you can make it easier for people to view your content since a lot of email service providers have a text-only policy.

4) Use A/B Testing

A/B testing is a marketing strategy that uses two different versions of an email template to see which version gets better results from your target audience. 

You can use A/B testing in Magento by writing several subject lines for one message and then sending it to a small, random selection of your mailing list subscribers.

Use A/B testing to determine which email campaigns generate the most sales and select the best performing content for your audience. You can also test a number of different variables such as:

  • Layout
  • Color scheme
  • Design elements, graphics, call to action buttons, etc.

The goal is to see what kind of response your email marketing campaign gets. After sending out both messages at the same time, a measure which one has better results in terms of click-through and open rates. Use the best subject line and email content for the remaining subscribers.

5) Track and Optimize

Start with a strong foundation for your email marketing campaign by clearly communicating the purpose of the emails and how they will be used. A lack of clarity can lead to unsubscriptions or spam complaints, which in turn affect your sales.

The next step is to measure results. You can do this by setting up key performance indicators (KPIs) for your campaigns, such as open rates, click-throughs, and conversions.

Every time you send out an email marketing campaign, tweak it slightly so that you are continuously improving the quality of your messages. Then, take note of which changes seem to produce an increase in sales.

Be sure to be regularly tracking your email marketing performance metrics to see how they’re doing, and also use tools like Mailchimp or SendGrid that can deliver reports on your campaigns. You’ll then be able to adjust the strategy if necessary, depending on which variables are underperforming.

Conclusion

In order for you to reap all of these benefits, consider outsourcing your email marketing campaign to a professional email marketing service provider. They can help you determine what kind of strategy is most suitable for your business. You can also let them handle everything, including design, copywriting, A/B testing, and analytics.

The main lesson here is to make sure that your emails are relevant, personalized, and visually appealing since this will increase the chances of getting opened. This way, you can stay on top of your competition by increasing engagement rates and generating traffic back to your website.

Finally, always consider the ROI – Return On Investment. The time and money that you invest in your email marketing campaign should be directly proportional to the number of subscribers that you gain. Through this, you can improve your sales by making sure that every message is relevant and tailored to your target audience.

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