Magento is an eCommerce platform that enables you to create custom online stores with advanced features and functionality.
As such, Magento is very easy to set up and maintain, making it one of the most popular e-commerce platforms available on the market today. Part of having an online store and making sales is marketing your product and brand.
Email marketing remains the top strategy for Magento store owners to generate more business.
Email marketing is the act of sending messages to a group of subscribers using webmail. The message sent contains information about products and services that may be of interest to the recipient.
Magento store owners can send out promotional and coupon codes, inform customers about new products and special offers, let them know their order is shipped, and also ask for feedback.
Driving sales is one way of measuring email marketing campaign success. Another metric for this type of business strategy is click-through rate or the percentage of people who actually open an email after they get it.
Email marketing is one of the most effective ways to build relationships with customers for Magento store owners. But if it's done wrong, there are chances that customers will mark your emails as spam or unsubscribe from your newsletter
Here are the top email marketing tips that Magento store owners should follow:
The first step is to collect email addresses. You can do this by adding entry fields on the checkout page or via a pop-up window after customers have completed their purchases. They may also subscribe through your website, blog, social media channels, etc.
A newsletter subscription section is standard in any Magento store, and no matter what products you're selling, it's important that people know they can subscribe to your newsletter. To get more subscribers, run a special offer of 20% off of their first order if they subscribe.
Another way to increase signups is by including an incentive for referrals. For example, include a special coupon code for friends and family members. You can also offer subscribers access to special content or restricted areas of your website, a discount coupon, or free shipping for signing up.
The best way for you to stand out from the rest of your competitors is to personalize your email sequences. Your approach should be less about broadcasting and more focused on what your customers want, need, and like. You can achieve this by segmenting your mailing list into different lists.
For example, you can divide your list by past or potential customers, geographic location, age, gender, and life stage. You can even sort it by their interests like hobbies, sports preferences, and favorite bands. This way, you can send targeted messages with the highest chance of getting opened and read.
Visuals help attract your audience's attention and are proven to have better results. With Magento, you can use the product gallery section to insert images of your products. This is a great way to enhance your email marketing campaign content with visual elements that will increase the chances they get opened, encouraging more people to click through to your site.
You can also use text strategically, for example, by placing it only in the header to make it stand out less and focus more on images. This way, you can get your message across without overwhelming anyone with too much information.
You can also increase engagement by making sure that the design of your emails is slider or carousel-style. Also, using a clear and attractive subject line will make people want to click on the links inside your email. By doing this, you can make it easier for people to view your content since a lot of email service providers have a text-only policy.
A/B testing is a marketing strategy that uses two different versions of an email template to see which version gets better results from your target audience.
You can use A/B testing in Magento by writing several subject lines for one message and then sending it to a small, random selection of your mailing list subscribers.
Use A/B testing to determine which email campaigns generate the most sales and select the best performing content for your audience. You can also test a number of different variables such as:
The goal is to see what kind of response your email marketing campaign gets. After sending out both messages at the same time, a measure which one has better results in terms of click-through and open rates. Use the best subject line and email content for the remaining subscribers.
Start with a strong foundation for your email marketing campaign by clearly communicating the purpose of the emails and how they will be used. A lack of clarity can lead to unsubscriptions or spam complaints, which in turn affect your sales.
The next step is to measure results. You can do this by setting up key performance indicators (KPIs) for your campaigns, such as open rates, click-throughs, and conversions.
Every time you send out an email marketing campaign, tweak it slightly so that you are continuously improving the quality of your messages. Then, take note of which changes seem to produce an increase in sales.
Be sure to be regularly tracking your email marketing performance metrics to see how they're doing, and also use tools like Mailchimp or SendGrid that can deliver reports on your campaigns. You'll then be able to adjust the strategy if necessary, depending on which variables are underperforming.
In order for you to reap all of these benefits, consider outsourcing your email marketing campaign to a professional email marketing service provider. They can help you determine what kind of strategy is most suitable for your business. You can also let them handle everything, including design, copywriting, A/B testing, and analytics.
The main lesson here is to make sure that your emails are relevant, personalized, and visually appealing since this will increase the chances of getting opened. This way, you can stay on top of your competition by increasing engagement rates and generating traffic back to your website.
Finally, always consider the ROI - Return On Investment. The time and money that you invest in your email marketing campaign should be directly proportional to the number of subscribers that you gain. Through this, you can improve your sales by making sure that every message is relevant and tailored to your target audience.
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.