Due to the rapid growth of eCommerce sales across the globe, many businesses are starting to see the value of eCommerce platforms. According to Statista, WooCommerce was the worldwide leading e-commerce software platform in 2020, with Magneto coming in 5th place. However, every platform has its pros and cons.
Recognized as the top commerce platform in the 2017 Internet Retailer Top 1000, Magneto is an open-source eCommerce platform that provides customizable features, a positive customer shopping experience, and plenty of third-party integrations. As a result, it’s a great choice for larger businesses and those who are more experienced with code.
For those who want total creative freedom, investing in Magneto’s software is a wise choice. Retailers who are in search of scalability, complete control of infrastructure, and advanced features can maximize the capabilities of their open-source eCommerce platform. However, it isn’t the most user-friendly option for smaller retailers lacking development experience.
Try Magneto if you:
Unlike Magneto, Shopify is a solution that is targeted towards businesses that are just starting out as well as those that have higher sales volumes. They have a lot of free themes that are easy to use for total beginners, helping you get your brand off the ground in no time. Despite this, it lacks SEO features and you’ll need to install add-ons for greater functionality.
Try Shopify if you:
A relatively affordable choice, BigCommerce takes care of maintenance, hosting, and security fees that Magneto users would otherwise have to pay. They do all the hard work of setting up and hosting your web store, enabling you to choose from pre-made themes. However, you have to pay more for advanced features like abandoned cart functionality.
Try BigCommerce if you:
If you’re already using the WordPress platform, WooCommerce might be a better option for you compared to Magneto. It provides easy integration and support, and setting up a store is free. However, you’ll need to pay for web hosting expenses. WooCommerce also integrates with Google Analytics to show you how you’re doing but lacks some features Magneto has.
Try WooCommerce if you:
Both Wix and Magneto are powerful website builders that can help you launch your online store. However, they have very different approaches when it comes to web development and design customization tools. While Wix has an intuitive drag-and-drop editor that lets you create a site in just a few clicks, tracking and analytics require a paid plan.
Try Wix if you:
Compared to Magneto, Squarespace is a great option if you need an integrated blogging feature. Their platform allows readers to comment, creators to schedule posts, and supports multi-author functionality. However, it lacks website navigation features and does not provide a backup feature other than the export of product and blog data.
Try Squarespace if you:
To choose the best eCommerce platform for your brand, you need to examine your specific goals and needs. Whether it’s increasing revenue, boosting customer engagement, or entering a new market, different builders have their strengths and weaknesses.
Magneto is more suited for those with the technical knowledge to launch a highly advanced digital retail experience. On the other hand, users looking for an option that is easier to master should consider other platforms like Shopify and Wix that offer pre-made themes and assistance through a support team.
To learn more about everything you need to launch your eCommerce website, feel free to read our other reviews and articles on Page Kits.