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How Do eCommerce Platforms Work?

Gabriela Crothers  /  November 10, 2021  /  
How Do eCommerce Platforms Work?

eCommerce, which is short for electronic commerce, is shopping for products and services online. An eCommerce platform allows visitors to look for products, add them to a virtual shopping cart, enter their payment information to complete their purchase, and wait for delivery.

eCommerce websites go through steps and use third-party applications like payment gateways to transfer funds from the customer’s bank to the business account. In terms of security, eCommerce platforms are equipped with SSL certificates to ensure all data accessed, particularly sensitive information, are safe and secure.

But how do eCommerce platforms work? Here’s the quick answer.

  1. Customers explore the eCommerce website after being recommended via search engines, paid advertisements, social media, and referrals.
  2. The eCommerce website shares its product database with real-time updates on product categories, products dimensions, images, and stocks.
  3. After browsing through the available options, the shopper can all the products they want to check out on their virtual cart.
  4. The shopper completes the checkout process and finalizes the transaction.
  5. Then, the payment information, usually a credit card, debit card, or electronic wallet, will be encrypted and sent to the payment gateway.
  6. Once the payment has been confirmed, the customer will be provided a unique transaction number, shipping time, and a tracking number.
  7. Lastly, the order fulfillment team will start working on the logistics.

eCommerce is an amazing solution that has changed the face of retail. Now that you know how it works, it’s time to take advantage of this opportunity for this business. Learn more about the beauty of eCommerce by checking out this in-depth eCommerce guide for beginners.

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