Busy business owners who are ready to own a website may face a dilemma: buy it or build it? While building grants you more customization, it may require a significant investment in terms of time. Alternatively, buying a website lets you simply plug in the necessary details and information.
In general, building a website involves purchasing a domain and hosting services, designing the website, and managing it over the long term to ensure security and stability. On the other hand, buying a website is simpler process — but you need to be smart about it.
Below, we’ve contrasted the buying and building process to help you make a better decision.
Building a Website: Things to Consider
When you are building a website, there are certain factors you need to consider, such as:
- Your Purpose - This is your goal — what do you want to achieve? Do you want to get as many visitors as possible, or get a lot of sales?
- Your Domain - Your domain name is the URL you’ll be using. This is crucial as you want your clients to remember you. Some popular platforms for domain names are GoDaddy, Domain.com, and Squarespace.
- Your Content Management System (CMS) - Choosing your builder is also essential as it makes building your content much easier. Some popular CMS options include WordPress, Joomla, and Drupal.
- Your SEO - To make sure that your site appears well on Google, you need to invest in search engine optimization (SEO).
Buying a Website: Things to Consider
If you don’t want to go through the trouble of building a website, you can purchase one instead. Here are a few things to consider:
- Your Options - When buying a website, you must look for a site related to your business. Do complete research regarding where to buy and which one is the best option before making any deals.
- Your Budget - A good and well-established website will cost a lot — after all, you’re skipping a lot of steps to get to that point.
- Your Site’s Efficiency - Aside from looking out for certain design characteristics, it’s important to make sure that you test the website thoroughly. Keep in mind that it’s far easier to build a new website than to fix a messy one.
- Your Access to Support - Before buying the website, ask the seller for a few months’ support. You might get stuck somewhere in your initial days and need help.
If you are new to the website building process, check out Page Kits’ blog to understand the milestones in building and launching a website.