GoDaddy SEO Review: Can It Help Your Site?

When it comes to registering domains and web hosting, GoDaddy is one of the best brands — and their 20 million customers can attest to that. However, one thing you might not know is that GoDaddy also offers SEO tools and services.

Will adding GoDaddy SEO on your site be worth it? Let’s find out in this GoDaddy SEO services review.

A Closer Look At GoDaddy SEO

GoDaddy’s Search Engine Visibility (SEV) is the brand’s built-in tool focused on search engine optimization. Its main goal is to improve your website’s ranking on search engine results pages through various methods like keywords, links, and tracking.

The SEO package that GoDaddy offers has two different tools to help your business attract more eyes, clicks, and sales — Search Engine Visibility and SEO Services.

GoDaddy’s Search Engine Visibility is a plug-in that scans and analyzes your website to ensure it is SEO-friendly. It highlights what you are doing right and what you should improve on.

Alternatively, you can use GoDaddy SEO Services, the brand's version of an SEO agency. You’ll get access to an expert team who’ll work together to help your site rank. 

The Pros and Cons

More affordable than working with an SEO ServiceGet a dedicated account managerAccess link building, content development, and keyword suggestionsDoesn’t include mobile indexing or optimizing site speedHands-off approach means you will still do things yourselfTime-consuming

What To Expect When You Sign Up For GoDaddy’s SEO Service

When you sign up, you get a similar service working with an SEO agency — except there are more limitations set.

Basically, after a successful sign up, you will receive a phone call from the team to discuss your budget, goals, and SEO targets. The dedicated account manager and team of experts will work on improving your website’s SEO. Every 30 days, you’ll receive updates on how your website is performing.

Although, how do they really perform? Here are the benefits offered by GoDaddy’s SEO Service and its service limitations.

Backlink Building

If you want to achieve SEO success, you have to consider looking at offsite optimization. In this area of SEO, the target is to establish authority for your website by having a high-quality website link back to your site’s pages.

Link SEO is an aspect that is continuously growing. Years ago, sites can get low-quality links from link farms and spammy link commenting techniques. However, Google has become smarter and those strategies no longer work. Working with SEO experts who keep up with current trends is imperative if you want to be successful.

GoDaddy SEO: Offsite SEO

GoDaddy claims they offer offsite optimization for the improvement of your business ranking. Here is what GoDaddy SEO services can do for your offsite SEO.

Business Citation Building

GoDaddy will add your business website to directories like Google My Business, Yahoo Listings, Bing Business Portal, and many more. With these huge directories, your site can be found by customers looking for your businesses in your target industry. However, it is still crucial to make an effort to get listed in niche listings.

Keyword Link Building

According to GoDaddy’s website, their system will find the most suitable websites and they will post a short, unique comment that comes with relevant keywords and content to link back to your site. However, this might be tagged as comment spam and won’t give you the results you’re after.

Social Bookmarking

GoDaddy will also create links from websites like Reddit and Digg. These actions can help in promoting your business on social media. Looking at SEO, however, this strategy might not be as useful as you might think.

Ultimately, the backlinking strategies of GoDaddy SEO are outdated and might do more harm than good to your business’ SEO performance.

Content Creation

Another essential component of SEO is content development. It usually takes a huge chunk of the marketing budget, because it is also the resource that generates the best results. If you want to have a high performing website, it’s crucial to know how to manage content creation.

However, GoDaddy does not mention in its packages that it will help you with content creation for your own website. Instead, they focus on is providing backlinks from other websites through blogs and articles.

GoDaddy offers longer and more-researched articles with keywords that can proactively help you. Usually, they will be posted on websites like Squidoo and Hubpages. They may offer some value, but they are not as powerful as links from more authoritative sources.

Other Tech Aspects GoDaddy’s SEO Service Is Missing

It is also undeniable that some technological necessities are missing from GoDaddy. Here are some of the missing tech aspects that are valuable in SEO but are unmentioned in GoDaddy’s SEO Service:

  • Local SEO - When you create SEO strategies, it is crucial to consider customized approaches for your business and industry. GoDaddy offers general solutions, but for the best results, you need a more local approach.
  • Mobile-First Indexing - With majority of internet users relying on mobile phones, Google has evolved to prioritizing mobile-first indexing. GoDaddy has failed to mention its strategy on its technical aspect, even if mobile optimization is very important today. 
  • Site Speed Optimization - Site visitors can be very impatient. If your site loads for more than a few seconds, visitors will simply click out. GoDaddy hasn’t addressed their approach for this case, as well.

Frequently Asked Questions

Search Engine Optimization is an unmissable part of achieving business success online. Here are some popular questions to help you learn more about its role.

What are the three steps to take for successful SEO?

To achieve SEO success, you must do the following:

  • Understand customer intent.
  • Check if the search results would meet customer intent. 
  • Develop content that specifically addresses these intent.

What really matters in SEO?

SEO requirements are regularly changing, so it is important to maintain these factors — optimized content, page speed, mobile friendliness, technical SEO, and user experience.

Which SEO techniques should be avoided?

To avoid harming your website, avoid Black Hat SEO techniques like keyword stuffing, buying backlinks, cloaking, and metatag stuffing.

Are GoDaddy SEO Services Worth It?

GoDaddy is working hard to help business owners improve website visibility through Search Engine Visibility and SEO Services. However, this GoDaddy SEO services review has clearly shown that at this point, these services are not worth the investment for established businesses.

Yes, it may be tempting to avail the service because of the lower costs and convenience, especially if GoDaddy is your hosting provider. Nevertheless, SEO carries a huge weight and it’s crucial that you work with a reliable, professional SEO agency that can give you customized up-to-date strategy.

Start learning more about the value of SEO for your business, check out our post on the essential SEO considerations for building a website at Page Kits.

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