A Review of the Best Website Builder

Looking for the best website builder? If you're planning to build a website on a limited budget, with no web developer/web designer on board, and have zero prior experience in using any type of content management system, we strongly suggest checking out Squarespace.

They are the leading site builder favored for their simple drag-and-drop interface, versatile website templates, and wide range of tools. All kinds of businesses ranging from startups to medium-sized companies use Squarespace to build and power their business website. Anyone looking for site builders should definitely give Squarespace a chance.

Why Squarespace is the Best Web Design Platform Available

It's rare to find listicles and articles discussing the best website builders that do not vouch for Squarespace—or at least mention them once. Founded in 2014, the powerhouse Squarespace marketed their website builder as an easy-to-use option with a shallow learning curve. Even a complete newbie could create a website in just a few hours.

This simplicity made them a favorite among small businesses. In fact, they quickly dominated the market for their straightforward drag-and-drop builder. Statistics show that more than 2,000,000 websites on the internet today are powered by Squarespace.

Setting Up Your Website With Squarespace

Trying out Square space for the first time? Here's a simple step-by-step guide you can use:

Step 1: Set Up a Free Trial Account and Sample Domain

For those who want to take Squarespace out for a test run, sign up for their trial account. Note that this is simply to give you a feel of how to use the builder. You'll later have to upgrade your free plan to a regular account.

Step 2: Use the Sample Theme

Select a sample theme or template. There are dozens of options to choose from, so let your creativity run wild.

Step 3: Preview the Website

See how your draft site is looking so far. Make sure to check the mobile site if the videos/images do not look distorted when viewed on different devices.

Step 4: Optimize and Configure

Optimize your website to suit your goals and needs using the available tools. Some knowledge on coding and web development will be very beneficial during this step,

Using Squarespace’s Features to Enhance Your Site

Of course, Squarespace isn't the only company that offers website builder software programs. There are dozens of big-name competitors such as Wix and WordPress—along with other new website builders that surfaced. How do they stack against Squarespace?


Which site offers better versatility: WordPress or Squarespace? Whether you're a beginner or a seasoned marketer, it's crucial to use a website builder that gives you full control over your websites. Otherwise, you might end up with a very generic site design.

Generally, Squarespace offers a wider range of features and in-house tools than WordPress does. Contrary to popular belief, WordPress isn't as robust as other leading website builders on the market. They primarily rely on third-party plug-ins.


The fees you pay per month vary depending on your preferred plan:

Personal Plan
  • Billed Monthly: $16 monthly
  • Billed Annually: $12 monthly

Ideal for the average small business owner who is just starting out and wants to create their own website at fair, competitive rates.

Business Plan
  • Billed Monthly: $26 monthly
  • Billed Annually: $18 monthly

Users get a wider set of tools they can use to scale and improve their website.

Basic Commerce
  • Billed Monthly: $30 monthly
  • Billed Annually: $26 monthly

Offers basic eCommerce features and is perfect for a budding online store.

Advanced Commerce
  • Billed Monthly: $46 monthly
  • Billed Annually: $40 monthly

This is the best overall website builder plan for eCommerce store owners looking to scale and grow their shop. Ideal for shop owners who are able to sell products on a daily basis.

Admittedly, Squarespace does not offer the lowest fees on the market. You'll also have to shell out extra funds for web hosting services as you won't get a free domain name with your new site.

Of course, you can have your site up and running right away without the extra fees per month, but you'll be stuck with a generic "websitename.squarespace.com" domain. On the other hand, having your own .com or .net custom domain name looks stronger and more credible.

Ecommerce Functionality

When it comes to building eCommerce websites, your most common options would be Squarespace and Shopify. If you are solely focused on building an online store, go with Shopify. They offer very specific tools and features that would greatly benefit those focused on running and scaling an eCommerce shop.

Alternatively, if you're also running a blog on the side, go with Squarespace. Shopify dominates the eCommerce space. However, when it comes to overall functionality and versatility, Squarespace trumps Shopify.

Keeping Your Website Protected 

Here are some tips to improve overall website security:

  • Always track comments and messages
  • Invest in a reliable anti-malware software program
  • Get a free SSL certificate (paid, if you have the budget)
  • Use strong passwords
  • Keep backups of all your drafts, files, and documents

Having doubts about whether Squarespace is the ideal drag-and-drop website builder to use? Check out PageKits! We'll help you explore all the tools and software programs needed to create your own unique, customized website.

Frequently Asked Questions

How does web design impact my business? 

The internet is extremely fast-paced. If you fail to capture your audience's attention within the first few seconds, they'll quickly close your page and move on. Create eye-catching designs and provide good content to ensure visitor retention.

Alternatively, an aesthetically pleasing site is useless if no one's there to see it. To improve website traffic, we strongly suggest executing social media integration and marketing campaigns.

Can I build a great website even without knowing how to code? 

With simple, straightforward builders like Weebly, Wix, and Squarespace—along with CMS options like WordPress—anyone can make their own website. Most of these have a beginner-friendly drag-and-drop editor.

Of course, if you know how to code using JavaScript, HTML, and CSS, you'll be able to create a more unique, customized website.

Additional Resources

Squarespace statistics

Squarespace is one of the leading website builders in the industry. The company was founded in 2003, supports 2,000,000 websites, and has reported value exceeding $1.7 billion dollars.

Leading website builders

Wix, Squarespace, and Weebly are currently the top paid and free website builders on the market.

Also Quickly Learn What eCommerce Platforms Work With Square

Final Thoughts

Overall, it's important to choose the best website builder that addresses your specific needs and demands. Don't just go with the program that's trending at the moment. Do your own research and assess the features, benefits, and promos offered.

Remember, different businesses have varying needs. A small business looking for a simple, free website builder may not need the robust functionality and versatility that larger brands look for in their preferred website builders.

Still on the fence about what blog or eCommerce website builder to use? We have multiple unbiased, objective website builder reviews you can use for reference. Head over to PageKits today!

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