A very common misconception about landing pages is that you have to be a skilled coder to build one. Executing effective lead generation and prospect conversion campaigns takes work, but developing landing pages is pretty straightforward. In fact, with a quality landing page builder, you can have one running and collecting leads in just a matter of minutes.
What's more, is that dozens of new landing page creation tools have surfaced in the past years. Gone are the days when small businesses only had JavaScript to create landing pages.
You now have multiple options to choose from—and we're to guide you through all of them! Keep reading for more information on which landing page tools you can use to create high-converting landing pages.
The key to choosing the absolute best landing page builder for your business website is to objectively assess the pros and cons of each option.
Pricing: $50 per month
Hubspot is the ideal landing page builder for the newbie website owner. The system gives users a step-by-step guide on the best ways to optimize their pages. There you'll see suggestions on how to improve the web layout, site design, and even SEO keyword insertion. Plus, you get to test at least five design variations at a time.
The only downside to Hubspot is your design and coding options are limited when using the free version. Although, you can still make up to 20 landing pages. If you wish to upgrade to the pro version, you'll only need to shell out $50 per month.
Pricing: $37 to $200 per month
Want to get your landing page and email popups up and running as quickly as possible? Try LeadPages! It's a versatile landing page builder that offers more than 130+ different drag-and-drop layouts, the editor is extremely easy to use, and it takes minutes to have your newly built lead-generating system running.
Perhaps the biggest downside is this landing page tool does not have much leeway for A/B testing—or frankly, any type of testing. Its simplicity is also its downfall.
Pricing: $65 to $200 per month
Instapage is arguably one of the best landing page builder options for various businesses. They have more than 200+ pre-designed landing page templates, a shared channel for you and your teammates, multiple advanced marketing tools, and best of all, access to more than 31 million royalty-free stock videos and photos.
The biggest downside to Instapage is it's not ideal for beginners who are simply dabbling with landing pages. They do not have a free version and their features are a bit too technical for the average newbie. Instapage offers invaluable resources, but you can only utilize them if you have prior marketing experience.
Pricing: $0 to $200 per month
For businesses tight on budget, try MailChimp. It's fairly intuitive and offers a decent amount of templates considering that the service is free if your mailing list has less than 2,000 subscribers.
The only downside here is they offer very limited options. People visiting your landing page will only see either a sign-up or product page. Not much room for conversion.
Pricing: $0 to $24.50 per month
As with any other landing page builder, Wix offers a wide range of templates marketers can use and customize however they want, but what really sets them apart is their reliable customer support team.
Wix is a big company known for taking great care of their clients. If you have any issue with landing page software or are having a poor user experience, you can count on them to address the problem quickly.
The downside is that they don't offer anything unique. Wix is a great landing page builder, but they don't have an edge against any of the other landing page builders on this list.
Having trouble integrating your website with a new landing page platform? Head over to PageKits! We have multiple guides to help newbies create a strong online presence and lead-converting website.
If your business is selling anything, whether it's a tangible item like a watch or something digital like an email marketing course, then you'll need a landing page. Generally, the goal of this page is to capture leads.
How does this marketing platform work? First, your audience will see an ad of your landing page. These links could be inserted in YouTube videos, Instagram stories, or Facebook ads. You can also generate affiliate links for marketers and influencers to promote.
Next, your prospect—assuming they clicked on the link—will read the contents of your page. Now, it's tempting to use dynamic text replacement features as they allow you to create lengthy content with ease, but they're not always effective. You need to customize the content of your pages to suit the needs and pain points of the people you're targeting.
Afterward, the ones who actually finished reading your post will have to make a decision. Do they close your page, save it as a bookmark, or take action? And by "action" this is where they either sign up for your course, provide their contact information, or purchase your product/service.
Pro Tip: A strong call to action will increase the effectiveness of all your aggressive marketing campaigns.
Lastly, comes the follow-up. It's now up to you to make sure you fully utilize the traffic your page generated.
Traditionally, one needed to have sufficient working knowledge of JavaScript, CSS, and HTML to create a landing page. Fortunately, modern, easy-to-use landing page builders allows even beginners to create unlimited landing pages in just a matter of hours.
You can get started with a basic drag-and-drop builder coupled with a few landing page templates. These two are everything you need.
Surveys show that email marketing, SEO, content marketing, live events, and social media promotions are the top five most effective ways to boost brand awareness and conversion success.
Don't just focus on creating aesthetically pleasing, beautiful landing pages. You need to produce results.
Make the most out of your leads by combining custom landing pages with search engine optimization strategies and a strong email marketing campaign. Creating an effective landing page without following up on the leads is pointless.
Remember, at the end of the day, your goal is to boost conversion rates, not just generate traffic. Don't put your newly generated email list to waste.
Also, we strongly suggest working with a skilled copywriter who can produce engaging, SEO-driven landing page content curated to rank on Google SERPs and convert readers. Trust us, those random scripts aren't going to cut it.
Looking to build landing pages that convert readers into buyers? We have multiple guides and articles e-commerce entrepreneurs can refer to when scaling their shop. Contact us at PageKits today!
