Sign-up forms are great ways to form connections with your customers. Sign-up forms can generate leads, increase conversions, and help retain customers. Customers can opt-in to an email newsletter, a raffle contest, or join an exclusive membership community.
The goal is to create a high-converting sign-up form that encourages customers to release their information. But creating a sign-up form that converts can be tricky.
With Wix, you can create a beautiful sign-up form that is also conversion-friendly. Here’s how to make a Wix sign-up form that converts.
Before you proceed to the technical aspect of creating a Wix sign-up form, understand first the key elements that make a sign-up form successful.
The first step to creating a converting sign-up form is to give people a reason to sign up. What’s in it for them? Why should they hand over their email address?
Offering something of value in exchange for an email address is a great way to get people to sign up. For example, you could present a free ebook, coupon, or access to exclusive content.
No one wants to spend hours filling out a form. The simpler the state, the more likely people are to complete it.
When creating your form, only ask for the necessary information. First name and email address are usually all you need. You can always ask for more details later.
Your CTA should be clear and concise. The CTA should tell people what they need to do, such as “Sign Up Now” or “Get Your Free Ebook.” Make sure your CTA stands out from the rest of the form so that people know what they need to do.
Wix makes it easy to create sign-up forms using its built-in Wix Forms. There are different templates to customize the look of your form, and in most cases, forms are already configured to match your site design. Here are the different types of forms you can find on Wix.
This form captures emails so you can add them to your mailing list. To add a subscribe form anywhere on your site, follow these steps:
You can customize the sign-up forms if you’re running an exclusive member site. There are three form types you can choose from:
If you are using the Default or Custom form, here’s how to add it to your site:
If you have Velo enabled and are using the Velo signup form, follow these steps:
Velo is Wix’s solution for those who are developing professional web apps. It’s a full-stack development platform to help web developers create custom websites in half the time it usually takes to code one. Learn more about Velo here.
Creating high-converting sign-up forms can be challenging if you don’t know the first thing about web forms. Fortunately, Wix makes everything easy by providing the tools to create conditions of all kinds - from the most basic to the most advanced.
Get started with reaching more customers today. These tips for creating Wix sign-up forms will help you grow your mailing list and build relationships with your customers. Create a Wix sign-up form using the steps above.
To learn more about ways to maximize your Wix website to bring you more customers, visit our blogs at Page Kits.
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.