A newsletter is a powerful marketing tool that can help you boost your brand awareness and drive sales. If you're not using a newsletter to promote your business, you're missing out on an excellent opportunity to connect with your target audience.
Fortunately, setting up a newsletter sign-up form on Wix is easy and affordable. Since it is a drag-and-drop site builder, you can have a sign-up form in minutes. But how do you get more site visitors to notice your form?
In this blog post, we'll share tips on getting more subscribers to your Wix newsletter.
Below are tips to boost your Wix newsletter subscriptions:
Your headline is the first thing potential subscribers will see, so it's important to ensure it's eye-catching and engaging. A good headline will entice people to sign up for your newsletter.
Try to use relevant keywords for your niche, and ensure your headline is clear and concise. Avoid clickbait. Don’t make bold promises in your headline that you can’t fulfill. You can create a catchy and good headline that reflects what your newsletter can offer to subscribers.
Make it easy for visitors to sign up for your newsletter by placing the sign-up form in a prominent location on your website. An excellent place to put it is near the top of the page, above the fold. That way, people will see it as soon as they arrive on your site and can sign up with just a few clicks.
You can also include your sign-up form in various locations on the website, such as below a blog post or on a sidebar. Put your form in natural places where users would most likely be encouraged to sign up.
People are visual creatures, so using attractive visuals in your sign-up form can help boost conversions. Include a high-quality image that represents what your newsletter is all about. You can also use colors and fonts that match your brand identity to make your form more visually appealing.
Nobody wants to fill out a long and tedious sign-up form, so keep yours short and sweet with only the essential fields, such as name and email address. The fewer steps there are in the process, the more likely people will be to complete it. You can always collect additional information after someone has subscribed to your newsletter.
One of the best ways to encourage people to sign up for your newsletter is by offering them an incentive such as a discount or freebie. People love getting free stuff, so this is an effective way to boost those subscription numbers. Just be sure that the incentive you offer is something that's relevant to your target audience and aligns with your overall marketing goals.
Once the form is running, don’t leave it alone. Constantly monitor how many sign-ups it’s attracting. Are people drawn to it, or do they just skip the form? Experiment with the placement of the sign-up form. Where do you get the most signups?
Consider a pop-up signup form, but test if it works. Some people find popups annoying, and when done obtrusively, it can backfire.
The best way to boost subscribers is when other people promote your content. If you don’t invest time in creating content your subscribers would love to consume; you’re wasting your time optimizing your sign-up forms. They would unsubscribe just as soon as they subscribed.
But if you have content that your subscribers would care about, they will share this content with their friends and social network. In turn, they’ll become ambassadors for your newsletter and organically increase your sign-ups.
Take time to promote your newsletter on social media platforms. You can give your followers a preview of what they can expect from your newsletter to encourage them to sign up. You can also tie this up with incentives for exclusive content only available to subscribers.
Don’t be afraid to explore other platforms you don’t usually use. You never know how many new followers you can reach and new audiences you can tap into.
Getting new subscribers to your Wix newsletter is easy. Just follow the simple but effective tips outlined above. Soon enough, you'll boost your brand awareness and drive sales through this powerful marketing tool.
If you found this article helpful, check out Page Kits’ blog section for similar ones.
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.