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eCommerce Platforms: What Does it Mean?

Gabriela Crothers  /  November 9, 2021  /  
eCommerce Platforms: What Does it Mean?

In today’s worldwide marketplace, one thing has emerged as the biggest growth driver — eCommerce. If you want your business to survive in this era, launching an eCommerce website is one of the most important business decisions you will ever make.

An eCommerce platform allows a business to offer its products and services online without extensive IT setup and development. Nowadays, an eCommerce platform integrates all the functionality you need through a Service-as-a-Software (SaaS) business model.

eCommerce platforms have infrastructures that combine data and business applications to create an engaging and seamless personalized online experience. They offer the front-end component that allows businesses to shop, as well as the back-end components like order management, inventory, analytics, reporting, procurement, content management, marketing, promotions, and customer service.

If you’re looking to start your business through an eCommerce platform, it’s essential that it:

1. Runs On A Single Platform

The ideal eCommerce platform must not integrate separate systems and must feature everything in one channel. eCommerce, accounting, POS, inventory, order management, merchandising, financial records, and marketing must all be accessible in one cloud-based platform.

2. Offers A 360-Degree Customer View

An eCommerce platform should deliver a consistent, personalized customer experience. Whether for targeted marketing or customer service, all customer interactions and transactions must be accessible throughout all touchpoints.

3. Supports Expansion

A good eCommerce platform must be ready to accommodate multiple business models, channels, countries, languages, and currencies within one platform.

4. Manages Orders Intelligently

The best eCommerce platforms must have satisfying solutions in buying, order fulfilling, and returning purchases. To maximize profitability, there must be centralized order management so there will be a single view of all inventory across all channels.

5. Delivers An Innovative Customer Experience

An eCommerce platform should let you create a unique, excellent experience for all customers, whether they are shopping mobile, in-store, or online.

Today, eCommerce platforms do not only allow the facilitating of transactions. They also offer solutions that streamline all possible processes for the betterment of customer experience. Learn more about eCommerce by understanding how eCommerce is seen from the consumer aspect.

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