You don't have to be an expert in business to see how eCommerce has changed the modern marketplace in recent years. Whereas shopping in a store used to be the favored method of purchasing, online shopping is gradually becoming the preferred method of shopping for people all over the world.
eCommerce has had a significant impact on how businesses are run. Consumers, the value chain, marketplaces, and business models have all been affected. Continue reading to learn how you, as a consumer, can be affected by eCommerce throughout its evolution.
The rise of mobile retail has blurred the distinction between in-store and online shopping. Rather than having two separate channels, both can be used together to improve the purchasing experience. While some historic brick-and-mortar firms have struggled to keep up with the growth of eCommerce, it isn't the death knell for physical storefronts. In fact, major corporations such as Amazon and Alibaba have created physical stores.
By doing so, they have given consumers the option of shopping where, when, and how they want. A shopper can buy a product online at midnight, receive it the next day, and then return it to a physical store if they are dissatisfied with it. That is the strength of mobile eCommerce: the ability to provide a more seamless shopping experience.
Today's consumers rely on the opinions of others to guide their purchasing decisions, and they have instant access to those reviews. Anyone on social media can be a brand's influencer. Social media platforms and online review sites have paved the way for word-of-mouth advertising through product reviews.
It makes no difference to consumers that these reviews are written by complete strangers. They believe what customers say about brands more than what the brands say about themselves. As a result, consumers, rather than businesses, are now more responsible for shaping a brand's reputation.
Customers' expectations of the companies they buy from have risen as a result of the evolution of eCommerce. Consumers now expect a personalized, seamless shopping experience that is consistent regardless of the device they are using or the stage of the purchasing process they are in.
The challenge for retailers now is to provide better experiences than in the past in order to entice customers to come in or make a purchase. Companies are accomplishing this by developing omnichannel, personalized experiences with content that resonates with, participates with, and delights customers at every stage of the purchasing process.
Overall, the evolution of eCommerce has resulted in the development of an industry that empowers consumers by allowing them to dictate, control, and choose how they shop.
If you wish to be part of an industry that empowers you and your fellow consumers, now is the right time to start. Visit Bliss Drive today and check out our web design and development services to build your very own eCommerce website!