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What is Inclusive UX Design and How Do I Apply It to My Website?

Gabriela Crothers  /  June 15, 2021  /  ,
What is Inclusive UX Design and How Do I Apply It to My Website?

Inclusive UX is when UX professionals, software developers, and all others involved in the team complete and market the final product, ensuring their product has a user interface that caters to all categories of the audience. This means including those who usually feel excluded in their daily lives due to any disability, such as sight impairment or color blindness or even discrimination to oppressed minorities by denying access.

Creating your product and interface, you hold the power to decide who has been given a chance to use it with ease and who is ignored and excluded, by proxy, simply because the design is not inclusive. We have asked the experts to weigh in and tell us more about Inclusive UX Design and how you can apply it to your websites.

Appeal to a Wider Audience

“The inclusive design (I prefer to call it universal design) is a very important part of our optimization within the company, as it is for most of the companies. Inclusive UX design means that your UX will be understood and aimed at a wide range of customers/clients and will not need a further explanation. Think about it as a joke. If it needs a further explanation, then it's not a good joke. That's the same with the UX of the current page. It is necessary to have relevant call to action buttons and headlines, appealing and self-explanatory visuals, short, but on point text fields. Make it user-friendly and while creating it, imagine you are the customer visiting the webpage. Getting inspired by your competitors is a great way to do research, analyze it and create something better. At AutoPi, we are currently in the process of converting our homepage to be more optimized for our B2B clients. It includes relevant call to action buttons, attractive headlines, and user-friendly/self-explanatory sections on the homepage. Our main idea is to basically convert our homepage into a landing page.”

Michal Hajtas, a marketer and web developer at AutoPi, IoT international company

“When you design a website, most of you will wonder how to make the webpage easily accessible to the users. The inclusive design concept assists you to work on the perspectives of all the diverse field users and provide a webpage that interacts well with them. It is the process of user analysis and their views on your website. If you want to include the inclusive design concept in your webpage, the first step is to form a non-technical team. The team members must be from a diverse field and different socioeconomic state. Using the opinions from this organized team will help you to embed the inclusive design flawlessly. It is a straightforward process. The analyzed data from this team will be forwarded to the designers to structure the webpage satisfying the team's criteria. A successful inclusive design is possible when you closely observe the suggestions from your webpage users of diverse fields and backgrounds. Your website design must convince all users' groups without compromises. You can find people belonging to different streams, age groups, education levels, economic state and unique mental behaviour. In the inclusive design, you must consider all these data when you start the website design for your needs. All these factors uphold the design format and reach the web design for all users precisely. A precise inclusive design will ultimately end up with a successful web page design. Focus on different people who access your website to get the desired results in the long run. The inclusive design concept plays a vital role and increases the network traffic in your webpage effortlessly.”

Harriet Chan, Co-founder & Marketing Director CocoFinder

Develop an Inclusive and Inquisitive Cultural Mindset

“The inclusive UX design doesn't necessarily mean you are designing one thing for the individuals and people. So, rather than looking at one solution to a design issue, inclusive design requires UX designers to take a glance at all the relevant ways in which someone can partake in the elementary function of a digital product or a website. Moreover, it makes streamlined places for everyone, irrespective of their abilities, ages, and circumstances. In order to apply Inclusive UX design to my website, I need to account for the impact of not building accessible and inclusive solutions. After that, to incorporate the site, creating an inclusive and inquisitive cultural mindset is needed. Finally, I need to build a profound understanding of everyone's experiences and propagate the solution to everyone.”

Eden Cheng, Founder WeInvoice

Designing for Various Outcomes

“Every interaction a customer has with a product or service is referred to as user experience. .In its most basic form, inclusive design entails creating common goods and services that are as widely available and functional as possible. It's important to remember that this idea isn't about making the website look the same and function on every device; rather, it's about offering a variety of user experiences with equally useful outcomes. This can be accomplished by including actual users early in the study and testing process. Since there is no such thing as a one-size-fits-all approach in inclusive web design, make sure you give people choices by designing for various outcomes. It would help if you consider who, how, why, when, where, and when people will use your website. When it comes to doing their jobs, designers use a variety of techniques. They'll use survey and polling tools, as well as video chat apps, to interview users and collect as much information as possible during the research and inspiration period. Wireframing, prototyping, and usability testing software is also available, with Balsamiq and UsabilityHub being among the most common in the industry.”

Alina Clark, Co-Founder & Marketing Director CocoDoc; a software development company

Offer Diverse Opportunities in UX with the help of a Diverse Team

“Essentially, an inclusive UX design focuses on making the design available to the broadest range of people. Inclusive UX is a term encompassing more than just ‘inclusivity,’ as it doesn’t mean having a design suitable for everyone. Rather than that, it means offering diverse opportunities to enjoy the digital product. Focusing on more than just people’s abilities, inclusive UX aspires to cater to different backgrounds and outlooks since they affect how each of us interacts with the world and perceives information. The primary purpose of inclusive UX is the universal design used by as many individuals as possible. Thus, inclusive design is not just a feature but a mindset that the whole company needs to adapt to make its product accessible to most people. To adopt the mindset of inclusive UX, a company needs to have a team with different backgrounds and perspectives who can each bring their unique contribution to the process. Even more critical than a diverse team is a diverse user testing sample. It’s crucial here to look for a group representing the most varied range of potential end-users. A website needs to be full of different types of content like texts, infographics, videos, audios, and interactive content. The product having all these types of content is an excellent solution for all people. It will not only serve people with disabilities but, at the same time, create a better user experience for every single website visitor.”

Marcin Stoll, Head of Product at Tidio

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