Author: Richard Kelly

When creating a business, you become a part of a community. This mindset is what Richard Kelly operates on in his role as Social Community Manager.

Website Design

How To Change The Button Color On Squarespace

Post author By Richard Kelly
Post date May 27, 2026

Many people use Squarespace to build their websites because it is user-friendly and has many built-in features. One thing you may want to customize on your Squarespace website is the button color.

Buttons are essential in increasing website conversions because they are your call-to-actions, and they should pop out on a web page and encourage your customers to click on them. Luckily, Squarespace provides an easy way to change button colors.

Types Of Squarespace Buttons

Before you start changing button colors, you need to understand the four types of button blocks on Squarespace:

Stand-alone button block – quickly add to any page with the plus icon
Image layout with a button – choose from the five different image layouts that come with a button
Newsletter block with a button – standard setting to encourage customers to sign up
List section with a button – has different layout settings

These buttons inherit the same master settings you’ve set in the Design Menu. However, if you want specific site portions to have a different colored button, it’s simple to edit.

Squarespace also assigns levels to help categorize buttons according to their importance. There are primary, secondary, and tertiary buttons, and you determine which belongs to which level.

Changing The Button Color

Here’s a step-by-step guide to changing your button colors on Squarespace:

Squarespace 7.1

If you’re working with Squarespace 7.1, changing button colors is straightforward:

Go to Design > Site Styles.
Look for Colors. You can set a Squarespace Color Palette in case you haven’t done so.
Choose a color theme.
Look for the Button block and change the color. Initially, the color assigned is part of the palette you’ve set, but you’re not limited to these colors only. You can change it to any color you want.
Click Save, and that’s it. Check your page to see that the new button color has been applied.

Squarespace 7.0

If you’re working with Squarespace 7.0, you need to use site-wide tweaks to change the colors of your buttons, and this will affect all the site buttons and not just a particular button.

Navigate to the page with buttons.
Click Design > Site Styles.
Scroll down and look for Buttons.
Choose Button Color to change the background color.
Other options you can change are:
- Button Text Color – changes the font color of the text inside the button
- Alternate (or Overlay) – adjusts button colors to contrast with the background text or images. This option is helpful if you want to ensure the button automatically stands out
- Button Style – Creates a solid, outlined, or raised look for the button. When using the outline option, the button text becomes black or white when hovered

Other Button Options You Can Change

Aside from changing the button colors, there are other things you can do to make them stand out. Squarespace recommends letting your buttons use global colors to make sure they match the overall web design. You don’t want to deviate too much from the standards unless you want to risk your website looking unpolished and unprofessional.

Button Shape

You can choose oval, square, round, pill, underline, or petal. When selecting a shape, remember that the shape adjusts depending on the text you put inside. The button may not look as expected if you have written a long text. Squarespace recommends a maximum of 25 characters.

Button Padding

You can change the horizontal (left and right) and the vertical (top and bottom) inner padding of the button. Inner padding refers to the space separating the text from the edges of the button. A properly balanced button helps draw the eyes to the text inside.

Button Outline

You can control the outline of a button to make it stand out. For buttons without a background color, you can set the outline thickness. For buttons with background colors, changing the outline thickness affects the padding outside the button.

Improve Website Conversions By Optimizing Your Buttons

Changing the button color and its properties on your Squarespace website is a simple way to customize the look of your site. Following the steps above, you can easily change the color to match your brand or aesthetic.

However, remember that Squarespace has made it easy and intuitive for design styles to match and work together. The designers know how to create button styles that cohesively drive conversions. Be careful of veering away from these design styles, as you can harm your site rather than improve it.

But don’t let this hamper your brand’s style and prevent you from experimenting. Sometimes, tweaking a button’s style or the text inside is all that’s required to achieve high conversions.

For more informative articles about customizing your Squarespace site, check out this blog by Page Kits.

Business

Effective Tips Why You Should Consider Affiliate Marketing for Your Business

Post author By Richard Kelly
Post date May 13, 2026

You may have heard of affiliate marketing and not know what it is. Or maybe you know what it is but aren’t sure if it’s right for your business. If so, this guide will help explain the benefits of affiliate marketing and why it can be an excellent option for any business.

Leverage Your Marketing Budget

One of the most attractive aspects of affiliate marketing is that it allows you to leverage your marketing budget. Affiliate programs will enable you to reach out to many people without spending money on advertising or hiring a team of employees. Affiliate marketing is also a low-risk, high-reward business model. You don’t have to invest any money into creating your products or services; instead, you can leverage the power of other companies’ brands and build your own business on top of them. This makes affiliate marketing ideal for entrepreneurs trying to develop their first online business—or someone just starting entrepreneurship—or renting office space. With affiliate marketing, you only need a website and an internet connection!

The best part? Affiliate programs can be incorporated into any business—even B2B (business-to-business) companies that don’t sell physical products—requiring startup capital.

Improve the Quality of Traffic

One of the main advantages of affiliate marketing is that you can filter out low-quality traffic from your website. With paid advertising, you get what you pay for—and sometimes, this means ads from bots or scammers who set up fake websites and false clicks to try and make money from the ad networks. These bad actors are notorious for hurting advertisers’ ROI, so it’s essential to filter out these visitors if possible.

Affiliate marketing lets you target only those customers who will convert to your product page through various filters, such as location or demographics. This helps ensure that only valuable traffic reaches your site and increases its profitability.

Measure Results Easier

As an affiliate marketer, you’ll be able to track the results of your marketing efforts more efficiently. When someone decides to purchase a product you’ve promoted, they will use the affiliate link you provided. This means that if they buy from you, it’s easy for you to know what has worked and what hasn’t.

You can also see how much money is made by every affiliate marketing campaign under your brand name. This will allow for better planning in future campaigns and help avoid wasting time with movements that aren’t making any money or aren’t worth pursuing.

Increase Your Visibility and Brand Awareness

Effective affiliate marketing can help you reach a new audience.

For example, if you sell plastic dog bowls and you want to advertise your products to new customers, an affiliate partner may have a website devoted to dogs and pet supplies. If they use your dog bowls on their site, they’ll receive a commission for the sale of the bowl. This means they will be able to pay more attention to promoting your product on their site because they’re making money from it!

Affiliate marketing helps businesses reach an audience that would otherwise be too hard or expensive to achieve. For example, if you own a small clothing store in Dallas but don’t have enough money for national advertising campaigns because no one buys clothes in Dallas. And then, consider working with other businesses that sell clothing or any other product nationally and internationally through affiliate programs so that anyone who visits those websites might see something from your shop. And even though there’s no physical location, most potential customers live!

Attract New Customers and Retain Them

The first benefit of affiliate marketing is that it helps you attract new customers. When you’re starting, getting people to trust your brand enough to buy from you can be challenging. However, when someone buys from an affiliate, they get the same product or service as any other customer. This makes it easier for them to trust the company, which means they are more likely to buy from them again in the future!

If there’s something specific about your business that makes it difficult for people to trust you (e.g., if you sell electronics and have a reputation for quality), then finding an affiliate partner who is already known for selling quality products will make it easier for potential customers see why they should buy something from your store too—and keep returning as time goes on!

Affiliate Marketing Is Cost-Effective

Affiliate marketing is a cost-effective way to market your certain business. Rather than paying for expensive advertising or PR, affiliate marketing allows you to build a vast customer base through word of mouth and social media.

Affiliate marketing is a low-cost alternative to traditional marketing. You can use this strategy to generate leads and increase sales at little or no cost—and with little effort! The system automatically places ads on other people’s websites (called “affiliates”) in exchange for a commission when they make purchases based on those ads.

Affiliate Marketing Can Be a Massive Help for Any Business

Affiliate marketing can be a massive help for any business. You can grow your business by attracting new customers and increasing revenue with affiliate marketing. By using affiliate marketing, you can generate leads, build your brand and create relationships with other companies that will benefit both parties.

Affiliate marketing is an excellent way to get started if you’re looking for a new way to grow your online presence or want more exposure to your products or services.

Take Away

Affiliate marketing is an excellent way for any business to earn more revenue with less effort. Affiliates make money by promoting products or services through their websites and social media accounts, meaning you don’t have to spend time finding new customers. You can focus on what matters most with affiliate marketing—running your business!

Blogs

eCommerce Platforms: What Does it Mean?

Post author By Richard Kelly
Post date January 7, 2026

In today’s worldwide marketplace, one thing has emerged as the biggest growth driver — eCommerce. If you want your business to survive in this era, launching an eCommerce website is one of the most important business decisions you will ever make.

An eCommerce platform allows a business to offer its products and services online without extensive IT setup and development. Nowadays, an eCommerce platform integrates all the functionality you need through a Service-as-a-Software (SaaS) business model.

eCommerce platforms have infrastructures that combine data and business applications to create an engaging and seamless personalized online experience. They offer the front-end component that allows businesses to shop, as well as the back-end components like order management, inventory, analytics, reporting, procurement, content management, marketing, promotions, and customer service.

If you’re looking to start your business through an eCommerce platform, it’s essential that it:

1. Runs On A Single Platform

The ideal eCommerce platform must not integrate separate systems and must feature everything in one channel. eCommerce, accounting, POS, inventory, order management, merchandising, financial records, and marketing must all be accessible in one cloud-based platform.

2. Offers A 360-Degree Customer View

An eCommerce platform should deliver a consistent, personalized customer experience. Whether for targeted marketing or customer service, all customer interactions and transactions must be accessible throughout all touchpoints.

3. Supports Expansion

A good eCommerce platform must be ready to accommodate multiple business models, channels, countries, languages, and currencies within one platform.

4. Manages Orders Intelligently

The best eCommerce platforms must have satisfying solutions in buying, order fulfilling, and returning purchases. To maximize profitability, there must be centralized order management so there will be a single view of all inventory across all channels.

5. Delivers An Innovative Customer Experience

An eCommerce platform should let you create a unique, excellent experience for all customers, whether they are shopping mobile, in-store, or online.

Today, eCommerce platforms do not only allow the facilitating of transactions. They also offer solutions that streamline all possible processes for the betterment of customer experience. Learn more about eCommerce by understanding how eCommerce is seen from the consumer aspect.

Blogs

What eCommerce Platforms Work With Square?

Post author By Richard Kelly
Post date January 7, 2026

Square is a platform popular for making credit card payment processing accessible for people. In 2018, they acquired Weebly, a website builder, and used that to launched the Square Online Store. Now, people can make use of this software to establish their own online store.

However, if you want to process payments using Square, you can also make use of these four alternative eCommerce website builders:

BigCommerce
WooCommerce
Weebly
Ecwid

ECommerce Platforms That Work With Square

Here’s a quick look at each of them and see how they compare to each other.

BigCommerce

BigCommerce is best for sellers that prefer to build a site from scratch. It is a hugely popular shopping cart known for how easy it is to use with its visual editor, but those who love coding can do that as well.

WooCommerce

WooCommerce is the best for sellers who want a free open-source solution but can handle a technical challenge. With WooCommerce, you can add a shopping cart to any WordPress.org website. Here, you can sell physical and digital products, use product categories, and utilize inventory management.

Weebly

Weebly is the best for small sellers who want an easy-to-use versatile website builder. Weebly caters to a wide range of industries and it comes with numerous design tools with a drag and drop solution. Additionally, Weebly offers coupon support, inventory management, and tax calculation.

Ecwid

Ecwid is a platform perfect for those who want to focus their sales online. Originally, Ecwid was built as a website extension, but it has now evolved to an excellent website builder. With Ecwid, you can enjoy a free Facebook store, Marketplace tools, and a responsive store design.

Square is a versatile payment processing solution that can easily be integrated with many eCommerce platforms. If you want to learn more about eCommerce, you can read this in-depth eCommerce guide from Page Kits.

Blogs

How Do You Integrate eCommerce Platforms Into a Website?

Post author By Richard Kelly
Post date January 7, 2026

As more people choose to obtain products and services online, more and more companies are also integrating eCommerce platforms to optimize their services. Though are numerous options available, here are four ways to add eCommerce to your business website to give you a headstart.

1. Use eCommerce plug-ins

If you developed your website using a Content Management System like WordPress, you can install a plug-in to configure your website and be able to sell. All you have to do is update your website software and install an eCommerce extension.

Some of the plug-ins you can install are Easy Digital Downloads, Big Commerce, WooCommerce, WP Easy Cart, and Ecwid eCommerce Shopping Cart.

2. Tag separate solutions for your business website

If your business website software does not offer users suitable extensions, you can develop an online shop with an authentic design for a seamless user experience. It will look similar to your website, as long as you ensure you follow through with the same design.

3. Add eCommerce features

You can also opt to enhance the eCommerce experience on your website by including payment gateway links like PayPal, Stripe, Square, Braintree, and Google Checkout. These simple solutions allow you to add on a simple way to select products and make purchases easily.

4. Use a Shopify Buy Now button

Shopify is the top eCommerce solution that is used by millions of people all over the world. If you want to use Shopify, you can easily embed this code on your WordPress, Tumblr, SquareSpace, or your self-hosted website.

A great thing about this button is that you can incorporate it into a product page and customize the button to match your website’s branding. With design enhancements, you can use this responsive button on your smartphone, tablet, or computer.

Integrating eCommerce platforms into your website helps you improve your site’s user experience and boost your sales. If you want to learn more about eCommerce, here is an in-depth eCommerce guide for beginners from Page Kits.

Blogs

How Weebly Compares to Other eCommerce Platforms

Post author By Richard Kelly
Post date December 31, 2025

Weebly is a website builder that’s perfect for designing small business websites and showcasing professional portfolios. It is well-loved by users because it is easy to use, and it comes with apps and features that you can use to customize your site.

At present, Weebly powers over 50 million websites all over the world. Since Square acquired it in 2018, Weebly made a switch to focus more on an eCommerce approach.

Pros of Using Weebly

Best website builder for small business
Comes with all the essential tools you need for an online store
Cool and customizable templates that are also mobile responsive
Help and support center with SEO guides

Cons of Using Weebly

Drag and drop customization is limited in terms of creative freedom
No restore option
No Artificial Design Intelligence feature

Main Features of Weebly

An impressive App Center where you can access free and paid apps you can install in one click
A strong set of SEO tools like a sitemap, meta descriptions, customizable URLs, and a responsive design
Ecommerce tools like a shopping cart and inventory management solutions
Marketing tools like Instagram integration, Google Ad campaigns, and creating pop-ups
24/7 support reachable via email

Weebly vs. Other eCommerce Platforms

Here are some key points to consider about Weebly and other top website builders like Wix, Shopify, and Squarespace.

In terms of creative freedom, Wix offers more customizable options than Weebly.
Though Wix and Weebly both have free plans, priced plans are cheaper with Weebly.
Compared to Squarespace, Weebly offers more features, so you can get more variety in building your website.
Weebly is more beginner-friendly, as some users deem Squarespace as a tricky website builder to use.
If you are particular with social media integration, all website builders offer the feature.

Quikly Learn What eCommerce Platforms Work With Square

Overall, Weebly can be the top choice for a website builder, especially for a small business. If you want to take a peek at other options, check out this detailed review of the best website builders in the market today.

Blogs

What Is the Easiest Website Building Software?

Post author By Richard Kelly
Post date November 19, 2025

Though being active on social media can help your business, there’s nothing that can solidify your business more than a website. And the best thing about this modern age is that it won’t take an expert for you to launch your own website — with different website building software, you can design a website within a few hours even without coding experience.

Based on our reviews, Wix is the easiest software to use for website building. Wix is extremely beginner-friendly, and it offers you total creative control even with a free plan. With Wix, you can enjoy customizability and ease with its drag-and-drop editor with a wide range of added features.

What are the main advantages of using Wix?

Wix’s main editor is very easy to use because of the drag-and-drop functionality.
You can create a website without a lot of tech experience.
Wix has a solid customer support team.
Wix offers tons of creative freedom and flexibility.

What makes Wix easy to use?

With Wix, you are given a chance to use two website builders — Wix ADI or Wix Editor.

Wix ADI is an artificial intelligence software that will design your website after you answer a few questions. This process is still customizable, but it’s not the best thing if total control is what you are after.

On the other hand, the Wix Editor is the one that offers the drag-and-drop feature, so you can start from a template, move things, and edit within a few clicks.

If you’re looking for the easiest website-building software, Wix is our best bet. However, there are many others to choose from. Know more about our other picks by checking out this list of the top 5 best AI website builders from Page Kits.

Blogs

How Building a Website Can Bring Income: A Guide

Post author By Richard Kelly
Post date November 19, 2025

If you are looking for online side hustles, building websites is one of the most doable options. Whether you are a professional developer or someone who has no advanced coding skills, you can create a website for your potential clients. You can leverage existing platforms and make a regular income.

On average, you can earn up to $1,500 to 3,000 per month in building websites. But that amount can go higher based on your skills, experience, and your work availability.

Here’s what you need to get started:

Portfolio

The best way to sell your services is to give them a sample of your work. This is how you prove that you are worthy of their trust and that your skills are enough to produce something professional.

Basic Understanding of HTML and CSS

HTML and CSS are helpful when you want to customize the website. Though website applications come with functionalities and templates, having an understanding of HTML and CSS is still important for your work as a developer. They are powerful tools that can make your site look more professional.

Knowledge in Using Website Applications

Since you are leveraging these applications, you must know how to use them. You may select one platform at first. But to be able to learn more, you can explore the other existing platforms as well.

The process is straightforward when using the website builder applications. Having less technical knowledge will not be an issue. But for you to succeed, you have to invest a significant amount of time and effort.

Regardless if you are a professional developer or not, website building has a stream of opportunities waiting for you. If you want to further your skills, here are some web development courses you can take online.

Blogs

What Is the Point of Building Your Own Website?

Post author By Richard Kelly
Post date November 12, 2025

Having a website is a huge advantage for a business. However, many are still reluctant to build their websites for one main reason. Website building seems like a daunting task that requires an understanding of technical jargon such as hypertext markup language (HTML) and cascading style sheets (CSS).

Here are some reasons why you should work on building your own website for your business.

1. With all the emerging website builders today, anyone can launch their website

If you take advantage of these website applications, you may smoothly proceed with the process. The best website builders are designed to make your job easier, allowing you to focus more on the content and design.

2. By creating your site all by yourself, you can eliminate the expenses involved in hiring professionals

There are no technical skills required since website builders come with templates and features. From designing to publishing content, you get full control. And as you build your site, you have the freedom to customize it according to what your customers need.

3. Regardless of your technical background, you can successfully create a simple and functional website

Creating a website is easy nowadays through website builders. All you need to do is to select the right software for you. In choosing which builder to use, you can look up those that offer more features, has good reviews, and come with a good value for money.

The main benefit of building your website on your own is the opportunity to spend less and save more. Aside from that, you open your doors to new skills and you get full control over how you want your website to look.

If you don’t know where to start, check out this list of requirements on building a website and begin from there.

Tags Website

Blogs

Why Use a CMS Instead of Custom Building a Website?

Post author By Richard Kelly
Post date November 12, 2025

Building a website has a lot of requirements. First off, you need to gather ideas and identify your goal. Then, you begin with the technical processes such as designing and coding. If you aren’t very much familiar with the development process, hiring some experts is for sure the best thing to do.

Businesses have been relying on professional web developers to build, maintain, and support their websites. Without a doubt, hiring these experts allows you to save time and lets you focus on your business. But through the years, the cost of hiring experts is becoming more expensive. Thanks to content management systems (CMS), you can now cut down a significant portion of your expenses.

A CMS is an application or a piece of pre-configured software that offers various functionalities in creating and running a website. Unlike custom development that requires you to start from scratch, CMS has a predefined interface that you can personalize according to your needs.

There are numerous CMS options available to check out, including WordPress, HubSpot CMS, WooCommerce, and Wix.

Regardless of your technological background, it’s now possible to quickly create a functional site through the app. Hence, you are not only saving money but time as well for choosing CMS over custom development.

Here are some advantages of choosing CMS for website building:

The most common features of CMS include content creation, content storage, workflow management, and publishing.
With the right implementation, you can make the most out of the benefits that the app offers.
CMS offers tools to optimize your site and give users a satisfactory web experience.
CMS allows multiple users to access, contribute, and edit content.
Most CMS software is user-friendly, cost-efficient, and easy to maintain. Outsourcing the work to a developer would no longer be necessary.
Since it does not require extensive knowledge in programming, CMS is highly recommended for those who want to establish credibility and market business online.

A content management system can be the perfect solution for startups and small business owners because of how easy they are to use and their numerous features.

Learn more about the role of CMS in building websites through Page Kit’s guide today!

Blogs

How to Get Started Building a Website on Wix

Post author By Richard Kelly
Post date November 12, 2025

When building a website, you need a platform that will give you the freedom to design and build something with high quality. Whether it’s for business promotion, opening an eCommerce store, an online portfolio, or a blog, you can do that with Wix.

How do you make a website using Wix? Here is a quick step-by-step guide.

Create a Wix account. Open the Wix homepage and click on Get Started. Choose your log-in credentials or use your Facebook or Google details and you’re in.
Answer Wix’s questions. You will be prompted with a few questions about the website you are trying to build, including whether you’d like to use the Wix Editor or use the Wix ADI tool.
Let the Wix ADI tool create the foundations of your site. Wix has a designer powered by artificial intelligence that will build a website and give you options based on your answers. Here, you can to custom edits by clicking:
- Elements – Customize by changing colors, fonts, adding buttons, or adding text
- Add A Page – Build your site by adding new pages from the templates available
- Design – Choose global themes, layouts, colors, fonts, and more.
Pick out a Wix template. Wix is home to hundreds of customizable templates for different types of websites. Make use of the filters available to find the best match for you.
Unleash your creative side by using the Wix Editor. Go beyond the template and add elements of your own brand by using Wix’s drag and drop editor.
Enhance the user experience by using Wix Apps. Wix has a marketplace of free and premium apps that can offer added functionality to your site. Some of the apps you can use are:
- Wix Pro Gallery
- Instagram Feed
- Right Click Protect
- Google AdSense
- Google Event Calendar
- Dropbox
- Spotify Player
- Podcast Player
Publish your site. Once everything’s ready, publish your site and you’re good to go!

Wix is one of the most affordable and easy-to-use website builders in the market today. Learn more about it by seeing how Page Kits compares Wix to WordPress.

Tags building a website, eCommerce, Wix

Blogs

How to Begin Building Your Small Business Website

Post author By Richard Kelly
Post date November 5, 2025

If you are looking to improve your digital presence, you can begin by building a small business website. Are you wondering how to start? You’re in the right place. Here are the five steps to follow to start building your small business website.

1. Get A Solid Domain Name

Pick a good website address — one that is related to your brand and has a relevant keyword for search engine optimization (SEO). If you can, consider adding location, use words significant to your industry, and ensure you think about future growth.

2. Choose A Web Host With Solid Customer Support

Choosing a web hosting provider that allows you access to technology and services that will publish your website on the internet. Though there are a lot of website builder options to choose from, pick one that has good email and chat support, an easy interface, server security, and good value for money.

3. Use A Content Management System

A content management system (CMS) is an application you can use to manage digital content. You can use it to maintain your site and you don’t even need technical knowledge to use it.

4. Choose A Reliable eCommerce Platform

If you are planning to sell some products, you should also pick out a good eCommerce platform. They come with the technology you need to make shopping an easy and enjoyable experience for your customers.

5. Build A User-friendly And Engaging Web Interface

Consequently, you should also make the web interface for your small business something that will leave a positive impression. For instance, you should use attractive graphics and fonts that are consistent with your branding goals. You can also focus on solid site navigation that will help your pages link well towards each other.

Though website building is a long and continuous process, these five steps can give you the headstart you need to launch your site. Before you start, check out Page Kit’s precautions to take so you won’t make a mistake in building a website.

Tags Choosing a web hosting provider, content management system, search engine optimization (SEO)