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SEMrush is a reliable and valuable tool that online marketers trust. It offers a wide variety of features that help in maximizing online visibility and boosting marketing efforts. Aside from assisting with keyword research, site audit, competitor research, and backlink analysis, SEMrush has made historical data on a month-to-month basis available.
If you’re dealing with a vast amount of data, SEMrush’s historical data can give you a hand. It has available historical databases covering a whole year categorized into months. Through that, you can easily access data for a specific period in the most efficient way.
SEMrush can provide data on your website’s keyword analytics, backlinks, traffic, keyword rankings, visitor engagement, mobile traffic data, brand mentions for public relations, and others. To view these data points, you can find the date selector on the upper part of your report. From there, select the particular month that you want to view.
As of the year January 2022, SEMrush’s database has:
One of the major challenges in digital marketing is the constant change in trends, competition, and conditions. Historical data works like a personal time machine that is extremely essential in predicting marketing campaign outcomes. As a valuable feature in SEMrush, historical data should be something that you should take advantage of.
To access historical data, make sure to have your Guru subscription ready. Upon subscription, you can review and analyze your historical data for an entire year.
SEMrush is among the most accurate online marketing tools. It sources data using its machine learning algorithms and collaborates with reliable data providers to deliver the most useful data.
SEMrush provides three pricing plans that you can pay every month. The pro package is ideal for starters and small teams. It is also the cheapest plan but would include only a few features such as projects, keywords to track, keyword analytics, domain analytics, and backline analytics.
Meanwhile, a higher plan like Guru will allow you to enjoy more features, including historical data, content marketing platform, and Google Data Studio Integration. However, a subscription to Guru would require you to pay a higher fee.
Moreover, the business plan gives you full access to all features. The price, however, is almost double the amount of what you need to pay with Guru. If you are a large entity, the business plan is the most suitable for you. Some additional features that you’ll enjoy from this plan are the share of voice metrics and API access.
If you are currently on Pro coverage, you need to at least subscribe to Guru to use the historical data feature. SEMrush also offers a free trial for a couple of days to let you experience what it’s like when you subscribe to a higher plan.
Through SEMrush’s historical data, you can understand how keywords and domains perform monthly. In turn, this knowledge can help you develop a better strategy for your digital marketing efforts. Learn more about using SEMrush for the benefit of your business through this guide on how to read SEMrush reports.
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.