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While it is critical to provide high-quality content for your website in order to attract organic search traffic, it is also critical to closely evaluate the state of your website's traffic performance on various pages. As such, it's essential to conduct SEO reports regularly to determine where you can optimize your website and where you may be failing.
Reading SEMrush reports will uncover untapped keyword opportunities, website issues you didn't know you had, and ways to optimize your website's structure and content in order to improve your SERP ranking.
The following are some of the most popular reports that SEMrush users run to gain a better understanding of their SEO efforts and how their website compares to the competition.
You'll get the following information from SEMrush's organic search report:
Recognizing what your competitors are doing successfully in terms of SEO and the options available to your website can provide you with a significant advantage when developing your content.
The organic search report can assist you in identifying critical data for competitive analysis and in planning your content and advertising.
The domain overview report is a data-rich metric summary of a domain's online visibility that provides a comprehensive view of your present web presence. You'll find some critical information below.
The domain overview report can provide valuable information into both your own domain and that of your competitors. You can determine which kind of content performs best for your website and those of your competitors.
This can assist you in determining how to optimize your content in order to outrank and outperform your competitors, as well as the type of keywords to target in order to raise traffic to your website.
The backlink analysis report enables you to compare your current backlink profile to that of your competitor and make logical comparisons across several domains.
You can see data such as:
Contrary to popular belief, backlinks continue to play a substantial role in organic search engine rankings. Link building and backlink management should be included in your SEO strategy to ensure that your website's page ranks as highly as possible.
The traffic analysis report is a valuable resource and competitor analysis tool that provides estimates of a website's current mobile and desktop traffic. To clarify, these are estimates that can be improved once your Google Search Console is connected to SEMrush.
The tool will assist you in locating some of the following information:
This analysis can assist you in determining which traffic strategies are effective for your website or one of your competitors. It's an excellent technique to determine the type of content you should be creating in order to increase traffic to your website.
Now that you know how to read SEMrush reports and how to use them to your advantage, check out the rest of Page Kits’ blog section for more information about how to build and maintain a website!
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.