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Why Do Companies Keep Dumping Website Building Apps

Gabriela Crothers  /  August 18, 2021  /  
Why Do Companies Keep Dumping Website Building Apps

If you are pretty new to building websites, using a website builder is the way to go. They are usually convenient—you don’t have to learn codes just to use them. However, many companies can’t find the right website-building apps because they do not provide the full package nor are they as customizable as they’d like it to be.

That said, to avoid the hassle of building a website and scrapping it due to the app, here are some red flags that might want to make you switch to a new website builder application.

1. Failing to Provide Good User Experience

Convenience is the biggest reason why most people opt for a website building platform, right? However, while some web builders may seem easy to use, for others, it couldn’t be farther from the truth. Once you try to customize pages, resize images, put links, you then start to notice how hard it is. It‘s as if the website builder requires you to know everything before you use their platform—which is not convenient at all! 

2. Failing to Consider Mobile Optimization

Mobile and internet browsing have defeated desktop browsing with over 50% of the worldwide web traffic coming from smartphones. If your website design and layout is not optimized for mobile use, visitors will easily get turned off.

Unfortunately, most website building platforms have limited mobile optimization—they will limit your website to their built-in mobile rendering.

3. Ignoring the Value of SEO

Search engine optimization is extremely beneficial for converting leads to actual customers. Some website builders don’t care about this! They don’t fully integrate SEO or lead generation into the website-making process.

Final Thoughts

As a business owner, you create websites to get leads and more customers. If web builders cannot give that to you, then it might be better to hire a professional web builder instead of settling for a mediocre platform that can decrease your website benefits.

Learn more about the proper way to build a website by exploring the free resources from Page Kits!

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