When it comes to running a successful business, focusing on a clear digital strategy for your e-commerce platform can help you build a foundation for the future.
According to recent statistics on online shopping, over two billion people bought goods or services online in 2020. With useful features like website customization, SEO integration, helpful e-commerce functions, choosing the right e-commerce platform to suit your needs is crucial.
Depending on your platform of choice, your business can get access to a free domain address and hosting provider. If you’re a beginner at e-commerce, you may not have the time and energy to deal with website security, updates, speed issues, and downtime that can occur if you’re responsible for hosting your own website.
The costs of hiring a web designer and tech team can quickly add up, which can be difficult for business owners in need of funding. However, many e-commerce platforms offer a selection of free themes and layouts that allow you to build your site with little-to-no design experience. Some have drag and drop editors that are highly intuitive to use.
When it comes to customizing your online store, there are different add-ons that you can install that have been created by third parties or your eCommerce platform provider. These provided added functionality like more checkout methods, automated shopping cart notifications, premium themes, and more.
To help your website become more visible to search engines, many e-commerce platforms have SEO features that help you choose relevant keywords for blog posts, product descriptions, and other text on your website. This can come in handy if you’re not sure where to start in terms of search engine optimization.
Instead of having to build your website from the ground up, website builders have the tools you need to create a fully functioning e-commerce store. This can include things like providing a secure checkout process for customers, useful sales analytics, online inventory management, and sending promotions and discounts.
Whether you already have an e-commerce store and are thinking about trying out a new web platform or are expanding your brick-and-mortar store online, an e-commerce platform offers a wide range of time-saving benefits for businesses of all shapes and sizes.
For more information on how to optimize your e-commerce website, feel free to contact us today at PageKits!