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Is It Necessary to Create a Mobile Site When Building a Website?

Gabriela Crothers  /  September 13, 2021  /  
Is It Necessary to Create a Mobile Site When Building a Website?

Optimizing your website across various platforms requires extra work. You would likely have to adjust the graphics on your web pages, reformat the text layout, and reposition the page banners. Is all this hassle worth it? The short answer is yes.

Out of 4.66 billion users, 4.32 billion people access the internet through their mobile devices. A poorly optimized that appears distorted and skewed in mobile phones would probably have difficulty generating traffic. Even Google crawl bots prefer mobile-friendly sites. Recent studies show that most top Google search results nowadays have pages optimized for mobile viewing.

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Why You Need a Mobile-Friendly Website

It’s easy to forget mobile optimization when developing websites for the first time. You have been using your desktop to design your entire site, so there’s a good chance that you will solely rely on your screen. 

However, keep in mind that your visitors have varying surfing preferences. As we mentioned above, most people access the internet through their phones. With the number of smartphone users increasing, internet surfing trends probably will not shift soon. Remember: your site should cater to your market’s needs.

Apart from generating more site visitors, a mobile-friendly site also:

  • Uses faster-loading servers
  • Costs less than app development
  • Has more navigable web pages
  • Boosts conversion rates
  • Ranks higher on Google SERPs

Don’t skip multi-platform optimization! Mobile-friendly pages play a crucial role in the success of any website. Whether you run an eCommerce shop or personal blog, most of your audience will likely use phones to view your website.

For best results, ask your team to test your website across various platforms. Your website should promptly load on tablets, Apple phones, Android devices, tablets, and desktop computers.

Do you find yourself on the fence between website builders? Page Kits can help! Use our in-depth comparison review on eCommerce site builders as a starting point.

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