Guide On How To Use SEMrush For PPC

December 15, 2021  /  
Guide On How To Use SEMrush For PPC

SEMrush is a tool used by millions of marketers to improve their search campaigns, whether organic or paid. They offer solutions that help marketers learn from the strategies used by their competitors, find the right keywords, and build more effective ads.

If you’re planning to use SEMrush to optimize your PPC campaigns, these are the steps you should follow to use SEMrush for Pay-Per-Click advertising:

1.  Check Your Competitors’ Online Marketing Tactics

2. Target The Right Keywords

3. Place The Keywords Into Ad Groups

4. Start Creating Your Ads

5. Set Your CPC Bids

1. Check Your Competitors’ Online Marketing Tactics

SEMrush will show you the most effective keywords your competitors use through the Advertising Research Report. Just enter your keyword and get the data, including:

  • Top organic competitors of your keyword
  • Top paid services of your keyword
  • Top keywords used by your competitors in paid search

For each of these keywords, you can see:

  • Search volume
  • CPC
  • Position
  • Share

You will be able to see the top competitors for a specific keyword and the search volume of that keyword. You can see the details of the company that is bidding on this keyword and what their bid is.

2. Target The Right Keywords

After you’ve identified the most effective keywords, you should choose the keywords you want to target through SEMrush’s Keyword Magic Tool.

All you have to do is enter a root keyword into the search bar and get back hundreds of related search terms along with valuable information, including keyword search volume and an estimated Cost Per Click (CPC).

There are different approaches to this, but the main thing you need to keep in mind is to choose long-tail keywords. They are generally easier to rank for, and they’re great for smaller competitors. You don’t have to pay a lot to rank for these keywords, and it’s easier to get traffic.

3. Place The Keywords Into Ad Groups

Once you have a list of target keywords, the next step is to assign the keywords to groups.

The SEMrush Keyword Tool enables you to compose lists of keywords and organize them in campaigns or ad groups. You can also use negative keywords to weed out unwanted terms and define match types for each keyword — broad, phrase, or exact.

4. Start Creating Your Ads

Once you’ve identified your ad groups and keywords to target, you can start creating your ads. SEMrush will help you do this by:

  • Showing you the top ten organic ranking pages for a search query
  • Showing you what the ads look like for a keyword
  • Suggesting different combinations of keywords to write your ad with
  • Offering alternatives for your ads

5. Set Your CPC Bids

SEMrush has a bidding tool that will help you get the most out of your PPC campaigns. The bidding tool has access to historical and real-time data, which you can use to understand the competition better and predict future trends.

The tool will also help you determine a CPC bid suitable for your campaign. The goal is to follow the competition but not exceed it. You should also be cautious when bidding because your competitors are aware of this tool as well.

Launching PPC campaigns comes with many steps, and it can be overwhelming without having a tool to help you through it. SEMrush offers solutions for your business so you can succeed in the digital landscape. If SEMrush interests you, you should check out this quick guide on SEMrush pricing.

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