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Why Online Quizzes Are Great for Websites

Gabriela Crothers  /  March 8, 2021  /  
Online Quizzes

In this day and age, maintaining the attention span of users can be incredibly difficult. A recent study conducted by the Technical University of Denmark suggests that people focus on things for increasingly shorter periods of time due to data overload. To boost online engagement, websites with quizzes and games are more likely to get visitors interested in what you have to offer.

A quiz website can help you gain a better understanding of your customers. It can strengthen your reputation as a brand and help you create stronger relationships by increasing your social media presence. Because quizzes and surveys can be taken from virtually anywhere, they can be very convenient marketing tools beyond typical classroom applications for students and teachers.

The Benefits of a Quiz Website

There are plenty of options for online quiz makers depending on the type of quiz you're trying to create. Personality quizzes are among the most popular types of tests that can engage users and help them learn more about themselves. Other types include popular trivia quizzes on things like movies, songs, and world topics that test someone's ability to remember key facts.

Boosts Audience Engagement

By including question types that are relevant to your brand or industry, you can attract more visitors to your website. Like polls and online games, a personality quiz or a trivia quiz can add interactive elements to your page with features like eye-catching graphics, animations, and more. They deliver personalized content in an easily digestible form that can prevent a visitor from wandering elsewhere.

Often, using simple language and integrating popular themes like TV shows or movies like Star Wars is a fun way to get users thinking and become active participants on your website.

Gain Insights from Respondents

The quiz experience also gives you the ability to gain key insights while increasing web traffic to your page. If you ask quiz takers to enter their email addresses first before taking the quiz, you can send them special offers related to your products or services.

You can also use these tests as a way to determine user preferences and see what your bestselling products are, or give them recommendations as a quiz result. One of the most convenient things about a quiz website is that many of these deliver automated results and analyze them in a convenient chart, reducing the amount of work that employees have to do.

Increases Social Media Reach

Having quizzes on your website can also help increase social media engagement. Instead of posting typical photos and written content, a quiz version can help mix things up. Enabling quizzes to be shared with friends and family can help users compare their results and attract new customers to try out your products and services.

The more quizzes you post, the more likely it is for visitors to visit your site. For instance, websites like Buzzfeed have a wide variety of quiz formats and games that keep users coming back.

Improves Lead Generation

Lead generation is something that many businesses struggle with. In order to differentiate your site from other sites, you can deliver product recommendations for them to try out as a quiz result. The good news is that the products that you provide are more likely to be to their taste given the answers that they select, making them more likely to buy your product.

Posting quizzes on your website can also attract new visitors to your page. While it may seem like creating personality tests and the like can be difficult at first, there are plenty of options like Typeform and Woobox that can generate these quizzes and integrate them on your site without any previous coding experience.

The Basics of Creating an Engaging Online Quiz

If you're interested in developing a quiz website to add to your marketing arsenal, here are some tips and resources that you may need when generating a list of quizzes for your page. The first question that you need to ask yourself is what kind of information you want to present to viewers.

You can choose a topic or theme for your tests by using targeted keyword searches in your industry or get inspired by blog topics that you've previously written. As a bonus, you can even link these quizzes to your blog and make the most of your written content. Because of this, your quizzes will be targeted to the ones who are interested in what you have to offer, which will help you to start exploring other features.

Keep Questions Short and Simple

For tests to remain fun and lighthearted, keeping quiz questions short can make them easier to read. Usually, the best number of questions for a quiz should be somewhere between seven and twelve questions whether it's trivia or a personality quiz. In essence, it's short enough for users to finish it but long enough to provide meaningful data.

Using a quiz maker that has features like letting test takers know how many questions they have left until they see their results can keep them motivated until the end. This means that they're less likely to quit prematurely if they don't have the time. You can vary your list of quizzes and games by length depending on how much time your users have.

Use Eye-Catching Templates

As highly visual creatures, we tend to be more attracted to balanced design elements, interactive aspects, and easy-to-use tools. One of your top priorities should be ensuring that your quiz website is suitable for all kinds of visitors, whether they are students or older adults.

In addition to simple language, all your quizzes and tests should have some options to backtrack so that users have the freedom to explore and navigate through your questions. Integrating clearly labeled buttons, clean layouts, and more can make it easier for participants to view their answers.

Embed Media Where Possible

Compared to text-only polls, quizzes and games have the power to captivate visitors with exciting images, GIFs, and videos. A quiz website should make the most of these types of media and ensure that they're compatible on both mobile and web versions. Media can be a fun addition to your content, but it should load quickly and still be relevant to your chosen topic.

Quizzes can provide users with an immersive experience that's true to life, and it's something that everyone can enjoy.

Ask for Feedback

At the end of every quiz when answers are shown to the quiz-takers, it's also helpful to ask all your participants for any feedback regarding their quiz experience. This way, you can determine what features are missing from your selection of quizzes and figure out the number of people who are satisfied or dissatisfied with your quiz website.

Offering all visitors the potential to obtain a discount coupon or special promotion can also make them more eager to take part in a survey. It's a great way of saying thanks for taking part in your quiz while promoting your online website.

Additional Resources

The Basics of Visual Design

For sites to achieve maximum success, a strategic focus on visual design including images, colors, fonts, and other elements can help them create more engaging quizzes in line with the rest of the content on the page. This will help keep users engaged and build further trust and interest in a brand.

Evidently, quizzes can function beyond the classroom and school setting. In addition to students, visitors of all ages will appreciate the effort that goes into taking a quiz and discovering their results on a site.

Well-designed trivia and personality quizzes have the potential to grow sales by attracting and retaining customers. Furthermore, they can also help others acquire some new knowledge and skills in a fun format during onboarding and training.

For more information on how to attract visitors to your site, feel free to read other posts on our Page Kits blog for additional insights on website building tools, e-commerce tips and tricks, and more. If you have any questions, contact Page Kits today!

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