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Web Design Tips To Improve Bounce Rates

Gabriela Crothers  /  July 15, 2021  /  ,
Web Design Tips To Improve Bounce Rates

Bounce Rate is the number of times traffic came your website’s way, but quickly left without checking the rest of the site. A lesser bounce rate means your site is doing well; on the other hand, a higher bounce rate means your site isn’t optimized to encourage traffic to stay.

To improve your conversion rates, it is essential web traffic spends more time surfing your site. To help you with some practical tips, we have consulted the experts and compiled a comprehensive list of tips you can use.

  1. To Improve Your Website's Bounce Rate, Reduce The Amount Of Scripts Used On Each Page

“One of the leading causes of a high bounce rate is slow page loading times. And an aspect of web design which contributes to this problem is excessive JavaScript files and scripts on your website that grind things to a halt. After all, people might be browsing on weak mobile Wi-Fi, and won't always have time to wait for certain aspects of your website to load. The best approach is to minimize the JavaScript resources that you need to do and eliminate unnecessary code. This should keep your website as sleek, minimalist, and quick to load as possible. That way, those browsing on weaker signal strength can still read about your business without waiting a long time for each individual page to load. This improves your bounce rate as these users can readily hop from one page to another without fear that their browsing experience will be diminished.”

Brian Turner, Chief Technology Officer at ConvertBinary

  1. Communicate The Information You Optimized For and Provide a Good User Experience

“When users bounce from a web page, it's often for two reasons: The first is that they don't believe they will find the information they need on the page they have arrived at. The second important reason is that there are user experience issues that cause friction for the users. To fix the first problem, it's important to make sure that the web page is communicating clearly what was advertised. If users arrive via search results, make sure that what you optimized your web page for is the content you are providing and that you provide immediate visual cues about that content on the page. 

“This should include clear descriptive headings on the pages, relevant imagery, where appropriate, and a visual presentation that's conducive to the consumption of the content on the webpage, as well as clear calls to action to guide the user journey. To fix the latter problem, make sure that the actual aesthetics of the web page don't chase your visitors away. 

“There are many potential issues that could irritate visitors but some obvious things to avoid include:

  • Texts that are too large or too small or large bodies of text that's presented in a way that is hard to read.
  • Images or videos that take too long to load up and stop the page from displaying properly.
  • Auto-playing sounds and videos that could catch your users unawares.
  • Garish color choices that clash and create an unprofessional look.
  • Unnecessary pop-ups and interstitials that detract from the user experience.”

Bryan Osima, CEO Uvietech Software Solutions Inc.

  1. Have a Strong Site-Search Solution

“Many websites avoid including site search feature boxes to display the most relevant results. If you've never thought about how site-search affects your site's experience, now is the time to start. If a user is looking for a product or simply wants to search for something, they want to be able to do so right from the current page. This is a very valuable feature that they can use to search rather than leaving the page or site altogether.”

Adam Harris, Co-Founder Best Tool

  1. Easy Navigation

“Visitors should be able to navigate with ease. When a user first arrives on the site, they need to know where to go next to find what they're searching for. They will most likely leave the website if the navigation is not obvious and a little perplexing. If users are unsure about where to click next, they will leave quickly. Navigation bars, on the other hand, are an excellent tool to direct users. A website's bounce rate will be reduced if it has a roadmap or navigation bar. As a result, make the navigation headers big and prominent so they're easy to find.”

Kate Libby, Founder Best Kids

  1. Have Relevant Call-to-Action (CTA)

“On the web page, there should be a call to action that is plainly apparent to the users. Within the first few seconds, you should be able to find it. Your visitors can complete a variety of tasks using a CTA. You can use banners, advertising, links, videos, and other media to create a CTA. If your CTAs aren't consistent with the next page on the website, you'll get a lot of bounces. 

“For instance, you may have a CTA that says 'Get Free Books,' but visitors are directed to your site. The bounce rate of a website will increase as a result of such CTA buttons. Make sure the landing page is relevant.”

Michelle Mayers, CEO of Best Cat

  1. Readable Content

“The content you publish on your website should be useful, clear, and easy to understand. Because legible language may enhance the appearance and feel of websites while also making it easier for visitors to read and comprehend the message. If the website is content-driven, this is absolutely true. Users will have an easier time understanding the content and will be more likely to read it in general if it is more organized with smaller blocks, bullet points, or graphics, or video content.”

Stephanie Young, CEO & Founder Best Camping

  1. Use a Visual Hierarchy

“The idea of improving your website with a strong aesthetic hierarchy goes hand in hand with the previous point regarding conversion optimization. One of the most crucial pieces of web design advice we can offer is to make sure your website's most important functions are also the most appealing. Bold fonts, huge text sizes, and vivid colors can help create a visual hierarchy, indicating to website visitors what is more important and what is less important on your website through clear visual cues.

“Want a quick way to see if your visual hierarchy is working? The squint test is a fun way to find out if you're a good Squint and step back from your computer screen until the entire page is a blur. The largest, boldest, and most colorful sections of the screen will be the only ones that stand out. Are those the areas you want people to concentrate on? You're on the right track if you responded yes!”

Vanessa Dyer, CEO and Founder of The Magickal Cat

  1. Stick with Sans Serif

“Serif fonts, such as Times New Roman, contain little flourishes at the ends of their letters. Fonts without flourishes, such as Helvetica and Arial, are known as sans serif fonts. When it comes to website design, sans serif fonts are frequently preferred because they are easier to read.

“Serif typefaces are more beautiful and exciting, but they should only be used for headlines and branding. To optimize the readability of your website, body text should always be sans serif. People will stay on your site longer if your material is easy to read, which will increase your time-on-site stats. Another of our finest web design advice, when it comes to fonts, is to keep your site to just two or three different types. When you use too many various typefaces, it might become confusing, fragmented, and even messy.”

Naomi Bishop, Chief Insurance Officer Surfky

  1. Use Unique, Eye-Catching Images

“While white space is important and having too many photographs on a website can be distracting or overwhelming, you should make the effort to improve the quality of the images you do have. Investing in high-quality product photography will pay off in the long run. Blurry or low-resolution photographs might come out as unprofessional, and they could cost you a key consumer. 

“Don't worry if you don't have any custom images. Stock photography has progressed significantly, and many of today's free stock photographs are no longer as corny as they once were. Using a few high-quality photographs instead of dozens of low-quality images to decorate your website is a far better option.”

Jeff Cooper, Manager at Messagely

  1. Deliver Content in a Flow

“To say the least, expecting a visitor to navigate your website and find all of the fantastic gems you've recently uploaded is naïve. If you want users to spend more time on your website, you should display your content in a continuous flow: The end of one gallery should be the start of the next, slideshows should be set to autoplay, and there should be some overlap between the various sections of your website.”

Lee Grant, CEO at Wrangu

  1. Get Rid of Intrusive Pop-Ups!

“Pop-ups, most commonly used for email signups, CAN work well and not annoy your readers, but you have to think about how best to implement them. Forcing a pop-up into a user’s face, as soon as they arrive at your site, is going to both irritate people AND increase your bounce rate. Even worse is a pop-up that’s deliberately made hard for users to close. You may think you’re being clever by using something like this, but it’s not a good user experience.”

Ben Taylor, a Technical Consultant since 2004 and Founder of homeworkingclub.com, an advice portal for aspiring freelancers.

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