2023 is almost halfway through, and one thing has become clearer than ever. Technology is evolving, and there’s no way it’s slowing down any time soon. It means that businesses need to change their game in website design to fit with the ever-changing world.
A good web design can bump up your sales and increase customer engagement, but with new trends and tools popping up day by day, it’s hard to keep up. So, what does it take to stand out in this rapidly shifting digital landscape? How would you design a web page to work well on all screen sizes and attract users, ensuring they stick around?
The good news is that we’ve got you covered. Below we will discuss the top tips for web designing in 2023 that will surely attract your target audience in a constantly evolving market. So, let’s begin.
If you’ve ever wandered down a busy street and looked about, observing the people around you, there’s one thing you have probably noticed. That’s right - everyone’s looking down at their phones! It’s not news that mobile phone usage has increased over the years and has become the primary gateway into the online world. That’s the reality you have to face.
Make sure to prioritize mobile-first design for your web page. If it’s not something you’re familiar with, you can find a web designer experienced in mobile-friendly design. If your website looks good on a small mobile phone screen, it’s bound to do well on a larger screen, too. By mastering this kind of design, you’re not only staying up-to-date but also guaranteeing a reach to a broader audience and engaging people regardless of their choice of device.
When you browse any expertly constructed website, you’ll see they all have something in common. They’re all minimalistic and clean, meaning each page will have the same fonts, colors, and styles. Nothing is all over the place or messy.
Using the same visual components results in a consistent and identifiable brand identity. Also, you’ll save time when designing your site because you won't have to worry about how each element will appear whenever you decide to add another.
Moreover, a clean and minimalistic design means users won’t have to read too much. With attention spans decreasing over time, you want to provide something that’ll catch your users’ attention and get them to do what you want. So, eliminate the excess baggage, cut the clutter, and focus on telling your story. Make sure every pixel has a purpose.
Many times, we prefer dark mode on our websites. Let’s face it, we are constantly glued to our screens daily, and it's not the healthiest thing for us. A little dim, dark aesthetic is just what we need to keep going – especially late at night.
The bright idea behind a dark mode option is to provide your users with a personalized experience. They get to choose how they view your site depending on their personal preferences, and it’ll surely drive up engagement. Some people like it dark, and some people prefer it bright. But if they get to choose, then everyone’s happy. And the extra touch of elegance doesn’t hurt anyone, either.
Prioritizing your web content with an aesthetically pleasing structure is essential in web design for engaging those who visit. Consider your website a thoroughly orchestrated performance, with each element serving a specific purpose in directing the viewer's attention.
You must highlight the most vital components to produce an effective visual hierarchy. Increase their size and place them near the very top of the page. These are the show's stars, commanding attention and attracting viewers.
A technique you can use is color contrast. Use it strategically to draw attention toward key aspects like some call-to-action buttons. With the visual impact, the visitors are more likely to do what you want on your site.
Don’t place every detail at the front and center. Certain components act as supporting characters, deepening the overall experience. Keep them smaller and further down on the screen, allowing the essential elements to stand out.
What defines the future more than robots? With online engagement becoming critical, adding chatbots to your web design is a great idea. Any questions or queries your potential customers may have can easily be answered with their friendly AI assistant.
But besides that, these chatbots can assist you in better understanding consumer needs and behavior, which may help in the refinement of your advertising tactics. Integrating chatbots into your online presence can boost SEO by generating content that the major search engines can index.
These bots also add a touch of interactivity to your website, making it a more user-friendly and modern experience that’ll complement well with your visual aesthetics. And all you need to do is polish up your coding skills and add a bit of creativity, and you’ll see the wonders a chatbot can do to your business.
Nowadays, all spaces should be inclusive to everyone, regardless of disability – and your website should be no exception. So, how can you design your page to ensure everyone can access it? First off, stick to web accessibility standards such as WCAG 2.1. These guidelines serve as a compass, directing you in the right direction to ensure your website is perceivable, functional, understandable, and reliable for everyone who visits it.
Think about your users' various needs. For example, you could provide alternative text for pictures so that it can be read aloud to those with vision impairments. Not only will being accessible broaden your reach, but you’ll also have the satisfaction of doing the right thing.
One thing is evident as we end this guide through the top web design tips for 2023. Evolution is the secret to success in the ever-changing online landscape. Accept the winds of change, for they offer new opportunities and limitless creativity. Don’t lose sight of how to stay ahead of the curve. It’s about knowing your users, what they want, and what they need. It's not just about following the latest trends. It's a matter of creating memorable experiences that keep your audience coming back for more.
The ability to adapt is your superpower in this fast-paced world. Accept emerging innovations, experiment with novel design techniques, and, most importantly, never stop learning. Accept and value your users' feedback and insights, given that they are the accurate compass that leads your decisions. With the right design, you can make a big difference.
After conducting his fair share of research and gaining relevant experience, Gab put up Page Kits to help others who were in his position grow their e-commerce stores and thrive.