5 Best Ways To Optimize Your WordPress Site

February 16, 2022  /  ,
5 Best Ways To Optimize Your WordPress Site

What makes your website stand out from millions of other websites is whether it is optimized or not. 

Nowadays, most people browse the internet on their mobile phones. 

Mobile traffic has surpassed desktop traffic by far. This means websites should be optimized for small screens so that users can have a seamless experience when browsing.

Faster website speed leads to more traffic and higher conversions.

Here are the five best ways to optimize WordPress site speed:

1. Review The Themes and Plugins 

If you want to boost your website speed, you should focus more on changing or reviewing the plugins and themes used on your website. 

When was the last time you even updated your site plugins? You are likely to notice red flags over your WordPress website when you hesitate to update the plugins. 

You should make it a habit to keep updating your plugins when you can. When you do any updates on your site, you should not forget to backup important files.  

If you have plugins and themes on your website that the developer takes years before releasing an update, you should scrap all of them on your website. 

Replace all the old themes and plugins on your website with the recent versions to speed up your website's speed and functionalities.

2. Change Your Hosting Provider 

Another way you can improve your website speed is to simply change your current web hosting provider. 

A host service provider influences to a great extent how your WordPress website performs. 

A managed WordPress hosting company takes extra steps to ensure your website is fully optimized.  

The company should provide advanced security features, regular updates on plugins, and automatic backups for your sensitive files. 

If you believe you have a reliable web hosting provider for your site, but you still experience issues with speed, you should review or simply change your current plan. 

Choose a fast web host that provides a faster load time and higher uptime. Besides, they should offer live chat facilities to fix any issues you might have.

3. Deliver Resources using a CDN

A Content Delivery Network consists of a group of servers that are placed in strategic positions all over the world. The concept of the CDN is based on the fact that the download time of a resource will always depend on the physical distance between the client and the server.

According to the analysis by HTTP archive, a typical WordPress web page weighs about 2.3MB. A breakdown of the page shows that images take 1.3MB, scripts 470KB, and fronts and style sheets 280KB. 

If you are going to store all these resources on CDN worldwide, a visitor from any part of the world can easily load them from the server closest to them. This brings down the load time of the WordPress web page. 

Therefore, selecting the most reliable CDN for site owners is important. Choose the closest server to your target visitors and improve your website speed.

4. Optimize Site Images and Videos

You want to focus more on optimizing the website images to speed up your site. It is common knowledge that for the site images to load fast, they must fit the available storage space's dimensions, size, and quality.  

Therefore, before you can upload any images on your website, you want to ensure they meet the set specifications for images. Make your images smaller and fit your website if you don't want to upload images that slow down your website.

You can use these free plugins for WordPress image optimization

Moreover, nowadays websites host a lot of videos to attract customer attention. 

Professional quality videos edited using an online video editor helps to increase the time spent by the visitor on the site.

You should optimize the videos using different plugins to increase the page load time.

5. Use Page Caching 

Having active page caching on your website is the best if you don't have reliable web hosting. By activating website caching on your website, you can witness a significant cut in website load times by half.

Whenever users visit a website, WordPress has to assemble each page from scratch. The process involves executing PHP and querying the website database to get the content for the page. The website delivers a finished HTML to a visitor's browser once it does this.  

The process consumes a lot of time, and this may have some negative effects on site performance. It uses more resources for each visit and makes individual visits take longer. When you activate page caching on your site, you can eliminate this problem by simply storing the finished HTML product of the pages on a cache.

Final Thoughts 

If you notice your website is taking longer to download and send your visitors' parking, you can perform any of these tips to correct it. Perform a website audit to find out what could be causing your WordPress website to slow down. You can implement the five tips discussed on this website to optimize your website for speed and boost customer experience.

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